In the endorsement game, M.S. Dhoni, helped by his friend Arun Pandey, has gone where no other Indian sportsperson dared to tread. They created India's most valuable sports celebrity. Along the way, they also changed the rules of the endorsement game.

A look at recent personal finance rulings which can affect you -
An eyewitness account of Sahara group chief Subrata Roy's granddaughter's annaprashan.
While filing for divorce, you must be careful if you have taken a joint loan with your spouse or acted as the "guarantor" of a loan taken by him/her.
The ruling could have serious implications for global pharmaceutical companies if other emerging countries adopt similar provisions in their patent law.
A racy account of the rise of Rajat Gupta and the insider trading scandal that felled him.
Abhishek Khaitan, MD, Radico Khaitan admires Ratan Tata.
Not just Flipkart, many Indian start-ups have moved to Singapore to plug into a low-tax regime and gain easier access to Southeast Asian markets.
With reality shows such as Bigg Boss, Endemol has emerged as one of India's biggest TV production companies. What does it plan to do next?