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We will invest $5 billion in India by 2020: Atul Singh

Atul Singh, President & CEO, Coca-Cola India & South West Asia says the Indian market has tremendous growth potential and we are working with our bottling partners to leverage this growth.

Shamni Pande        Last Updated: May 30, 2013  | 17:50 IST

Atul Singh, President & CEO, Coca-Cola India & South West Asia
Atul Singh, President & CEO, Coca-Cola India & South West Asia
India has a demographic dividend and the fundamentals of the economy are inherently strong. However, we are facing some headwinds and some sectors have seen slowdown in offtake.

The beverage industry, however, has continued to grow, and that is a good sign. The growth in this sector signals the change in lifestyles, increased awareness about hygiene and quality, and convenience that packaged beverages offer. Going forward, the country needs strong and continued partnerships between civil society, business and the government to realise the promise that the Indian economy holds. The government needs to have a long-term outlook to spur growth.

On our part, we are very positive about our outlook and approach to the business in India and this market is critical to achieve our vision 2020.

The Indian market has tremendous growth potential and we are working with our bottling partners to leverage this growth. The opportunity in the packaged beverage segment is immense and our effort in India is to be directed at being the beverage of choice. We need to continue to do the right things every day.

We have witnessing good growth over the last several years. Coca-Cola in India has registered 27 consecutive quarters of volume growth, of which 19 have been quarters of double-digit growth. We are now set to build on the strong foundation that we have laid for our business.

Our bottlers are investing in infrastructure, front end capabilities, talent acquisition and talent development, horizontal and vertical expansion etc. As a system, we will be investing $5 billion by the year 2020 and this in keeping with our growth plans and targets towards achieving our vision 2020 goals.

Atul Singh
President & CEO, Coca-Cola India & South West Asia

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