Business Today

My vision is to see Tata Motors on top slot: Karl Slym

Karl Slym, Managing Director, Tata Motors says the company has some of the good performing vehicles, including Nano, Manza and Aria, but somehow these are not performing to their potential.

     Last Updated: May 9, 2013  | 20:35 IST

Karl Slym
Karl Slym
This is an exciting as well as challenging time for the Indian auto sector. The market has witnessed a lot of changes in the consumer demand trend in the last two-three years. Tata Motors is all set for a new beginning with a new vision.

We see ourselves as a number two player in short to medium term. My vision is to see ourselves as number one player in the passenger vehicle segment in the long term.

We have some of the good performing vehicles, including Nano, Manza and Aria. But somehow I feel these are not performing to their potential. Today, we need to have more presence in the volume segment, where 70 per cent of sales are come from small cars. Not only that, we also need to be present in the SUV segment, where we have just introduced the Safari Storme to add to the existing Safari. In the next one year, there will be six new offerings from Tata Motors. It will be a mix of brand new models and refreshes.

It is really about harnessing our capabilities. However, the foundations and the capabilities can be much better than what we have seen. We will continue to look for segments where there is growth, and there's a likely pruning that will happen over time as we do that with our portfolio.

There's a potential for pruning as we bring in new products as well as to make sure we have a portfolio that is all performing. We suffer from a perception of poor quality. We will continue to impact these concerns.

Our efforts in the near-term will be to provide our customers the experience that they expect with the brand Tata. Improvising according to the needs of our customers may help us in creating a niche segment for our product.

Our aspiration is to grow domestically as well as internationally. We want it to be global and obviously the US is a market that remains on our radar. We are also planning to launch new-age version of Tata Nano.

Karl Slym,
Managing Director, Tata Motors


(As told to Business Today)

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