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How technology will change marketing in 2018

Recently we have seen the rise of personalised campaigns and content and the increase use of mobile devices and smartphones. With rising consumer engagement on the smaller screen, mobile is set to take a big piece of the digital pie for ad spends in 2018.


While wealth consolidation, protection and transfer is the central and obvious agenda, many associated "softer" issues need attention.
The online channel in the country is now witnessing a boom in speciality e-retailers in categories like beauty, personal care, healthcare, home furnishing etc.
What does it mean to transition from the private sector to a non-profit?