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Trinity specializes in creating in house content: CEO Ajit Thakur

Profitability has been a struggle for the film studio business in India, and the main reason for it is their strategy of acquiring and distributing films at a huge cost from the production companies and in most cases their inability to retain the IP for long-term monetization. Eros International is all set to roll out its first franchise production, Sniff, under its franchise arm, Trinity Pictures in May this year.