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Nissan Motor attempts its best salvo with Datsun Redi-Go, its new urban cross hatch for India

Though its price would be announced later and is expected to start from Rs 2.5 lakh onwards, the new car has been designed with a high ground clearance of 185 mm keeping in view the potholed Indian roads.

twitter-logoChanchal Pal Chauhan | April 14, 2016 | Updated 20:08 IST

Senior assistant editor Chanchal Pal Chauhan
Nissan Motors of Japan, unleashed the most potent weapon from its arsenal, the Datsun Redi-Go as its new compact hatchback targeting country's bestseller Maruti Alto to garner some quick volumes, by offering a unique alternate to the Indian customer.

Redi-GO has been developed as a small cross with a tall boy design mated to an 800 cubic capacity 3-cylinder petrol engine and comes with a five speed manual transmission. It can be booked across the 200 Nissan dealerships from May onwards with deliveries commencing from June. Though its price would be announced later and is expected to start from Rs 2.5 lakh onwards, the new car has been designed with a high ground clearance of 185mm keeping in view the potholed Indian roads. It will be third offering in the for Datsun line-up, after Go hatchback and Go+ MPV.

The company did not share any volume prospects, but expects the new car to pull it out of the red mark of a 17 per cent decline in sales for the March ended FY'16. Its 12-month sales stood at 39,389 units.

Christian Mardrus Chairman for Africa, Middle East and India region told Business Today, "We are targeting 5 per cent share of the Indian market by 2020, and Redi-Go would play a critical role in that direction. Nissan products would be available across the spectrum and Redi-Go would be the entry level option for the Indian customer."

Nissan's new car share the common module family (CMF) platform with its global French partner Renault's Kwid small car, selling at the entry price of Rs 2,62,113 (ex-showroom Delhi) . Both the cars are expected to compete for the same set of customers like their other re-badged products Micra-Pulse, Sunny-Scala and Terrano-Duster. However, as a first, Redi-Go and Kwid bears different styling.

Redi-Go would also be competing in the small car market with other popular models like Hyundai EON and Chevrolet Spark coming in the price bracket of Rs 2.6 lakh to Rs 4.5 lakh. The entry level small car market has been quite lackluster for the past few years and sales have been stagnating at 5-lakh units a year.

However, a bouquet of new products is likely to expand the segment with customers spoilt with new choices. Besides segment leader Maruti Suzuki that corners 855 of the small car market with its multiple offering, new players like Japanese Diahatsu (owned by Toyota) and Kia part of the Hyundai Group is likely to cheer up the Indian market.

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