How Olympic silver medal winner P V Sindhu beat Sachin Tendulkar
Business Today

How Olympic silver medal winner P V Sindhu beat Sachin Tendulkar

Endorsements and brand promotion are now the bread and butter of every successful athlete - consider Usain Bolt, the world's fastest man, 99.14 per cent of whose earnings are from endorsements.
Last year saw a decline in sportspersons' earnings from endorsements, due to a steep fall - 63 per cent - in the earnings of non-cricketing sports stars, compared to the year before.
Cricket  stars however, had no such worries - though even the highest paid sports icon, Virat Kohli, saw his brand count lessen to 19, from 20 in 2016. His earnings though, ratcheted up to Rs 150 crore from Rs 120 crore in 2016.
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