Will Coca Cola's alcoholic foray become another disaster?
Business Today

Will Coca Cola's alcoholic foray become another disaster?

Coca Cola is going to introduce an alcoholic beverage, initially in Japan, similar to Japanese alcoholic beverage Chu-Hi. The company, which has a history of failed brands and marketing misadventures, is limiting the product to the Japanese market in a bid to contain any fallout from a possible failure.
If Coke's first alcoholic beverage in its 132 year existence falls flat, it will join the company's pantheon of failed products and marketing blunders.
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