Netflix to make television debut with subscription-based channel 'Direct'
Netflix is ready to make its debut on television in France with a subscription based channel called 'Direct'. The decision to choose France is a result of the country's consumption of traditional TV. This new linear feature may also appeal to older demographics that make up a significant portion of households in France. According to reports from Variety, the channel will air French, international and US feature films and TV series that are available on the streaming platform.
Amazon Prime Video announces India debut in sports live streaming; to take on Sony, Star
Amazon Prime Video is ready to foray into the live sports streaming segment in India as it acquires territory rights for New Zealand cricket through 2025-2026- a move that can impact the duopoly of Sony and Star networks in the space. The exclusive rights to New Zealand Cricket matches had been with Star and Disney since 2017. With this, Amazon Prime Video becomes the first Indian streaming service to secure exclusive live cricket rights from a major cricketing board.
SoftBank's new India strategy: 2nd Gen entrepreneurs only, smaller deals
The world's largest fund - $100 billion SoftBank Vision Fund (SVF) - is next looking at second generation entrepreneurs in India such as Myntra's Mukesh Bansal and Flipkart's Sachin Bansal for its new round of investing in the country, SoftBank Vision Fund CEO Rajeev Misra and Munish Varma, Managing Partner, EMEA, Asia told BusinessToday.In in an exclusive conversation. SVF's focus on second generation entrepreneurs will likely come as a disappointment for hoards of first-gen entrepreneurs hoping to tap into the $50 billion of univested funds in SoftBank Vision Fund I.
Azim Premji, most generous Indian, donated Rs 22 crore every day; tops Hurun's philanthropy list
With a donation of Rs 7,904 crore, IT major Wipro's Azim Premji topped the list of philanthropists in India for financial year 2019-20. HCL Technologies' Shiv Nadar was second on the list, followed by Reliance Industries Chairman Mukesh Ambani, India's richest man, according to EdelGive Hurun India Philanthropy List 2020. Azim Premji, who created headlines by announcing a $21 billion commitment to charity, pipped HCL Tech's Shiv Nadar, who had earlier topped the list, by a wide margin. He donated Rs 7,904 crore at a rate of Rs 22 crore per day in FY20, as against Rs 426 crore in the previous fiscal.
Cadbury's latest ad puts spotlight on local stores, wins hearts!
Cadbury recently released its Diwali campaign for Cadbury Celebrations. Mondelez India is calling its latest Cadbury Celebrations ad the "most generous ad" where it is not just promoting the brand but also promoting local businesses. The differentiation of the ad lies in Cadbury mapping out 1,800-plus local retailers, across 260 pin codes to give them the geo-targeted visibility among consumers. The ad has been receiving a lot of eyeballs and love from the netizens. Twitteratis have been calling the ad 'endearing' and 'heartwarming'.
FAA in final stages of reviewing Boeing 737 MAX; grounding order likely to be lifted on Nov 18
The U.S. Federal Aviation Administration is in the final stages of reviewing proposed changes to Boeing Co's 737 MAX and expects to complete the process in the "coming days," the agency's chief told Reuters on Monday. The FAA is set to lift its grounding order on the plane as early as Nov 18. The FAA decision comes as other global regulators are also moving closer to decisions on allowing the plane to again resume flights and could approve the MAX around the time U.S. regulators act, the sources said.
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