Tech Podcast: WhatsApp likely to introduce ads on its platform : Bulletin: Business Today
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Tech Podcast: WhatsApp likely to introduce ads on its platform

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May 7, 2018

Instagram Payments rolled out to few users in US and UK
Instagram might soon enable purchases from within the application. Their parent company, Facebook is consistently incorporating payment and advertising methods in their products to build an ideal platform to reach consumers; Instagram has taken the next step in this direction. According to a report from TechCrunch, Instagram has added a native payments feature within its application. Using this feature, an Instagram subscriber can pay for various services/products from within the application. For now, the feature is only available to select users in US and UK and only a few partners can access it.

Advertisements on WhatsApp
Facebook's other properties, like WhatsApp, have also enabled peer to peer transactions. WhatsApp's co-founder Jan Koum quit his position after what seemed to be an ideological conflict between the parent company Facebook and WhatsApp. With WhatsApp losing its advocate for bloat-free and advertisement-free user experience, the company is expected to introduce advertisements on the platform. The app boasts around 2 billion active users across the globe. Since Facebook acquired WhatsApp for a whopping $19 billion in 2014, it was unclear how the company planned to recover the massive investment. Facebook vice president of messaging products, David Marcus told CNBC on Tuesday that the company was more open to advertisements with WhatsApp.

Flipkart Announces Big Shopping Day Sale
Flipkart announced that Big Shopping Days sale will begin on May 13 and will go on till May 16. The four-day Flipkart sale will offer huge discounts on smartphones, tablets, laptops and other gadgets along with clothing, accessories, home decor etc. Flipkart has shared various price cuts and discounts with the highlight being the Google Pixel 2 and Google Pixel 2 XL. These will see massive price drops of up to Rs 15,000.

Microsoft Build 2018 to begin on May 7
Microsoft Build 2018, a developer conference arranged by Microsoft will begin on May 7. The company will be focusing on cloud computing, artificial intelligence and mixed reality. Microsoft Build is followed by Facebook's F8 Developer Conference.
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