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Analytics partnership firms, Marketscience & Truesight, makes strategic positioning move within European market by expanding UK office presence.

twitter-logo PTI        Last Updated: April 19, 2019  | 11:38 IST

(Eds: Disclaimer: The following press release comes to you under an arrangement with PR Newswire. PTI takes no editorial responsibility for the same.) LONDON, April 18, 2019 /PRNewswire/ -- Partner marketing analytics firms, Marketscience & Truesight announce today the strategic move of Nitesh Sahay, managing director and associate partner, to the London, UK office from Delhi, India. In the UK, Sahay joins Dr. Peter Cain, founder of Marketscience, to spearhead product development and provide dual support to both UK and India clients. Marketscience and Truesight officiated their partnership last year and since then have continued to develop their advanced, academic marketing analytics solutions together. "Sahay's move to London speaks a lot about the way we are growing and what we want to achieve as a company," said David Dixon, company founder and managing partner. What the move signifies is threefold: first, it represents the company's advancement toward a more integrated, global presence Marketscience Truesight is headquartered in NYC, with offices in London, Delhi, and LA as the firm is now in a position to better serve European clients and drive UK business growth. Tighter integration between teams is also being facilitated through Sahay's move as India-client work moves closer to global management. Secondly, it indicates the company's dedication toward R&D, as Mr. Sahay and Dr. Cain continue their work on a proprietary analytical modeling software. "It's excellent to be working with Nitesh in developing our software platform and advancing our academic partnerships," says Dr. Cain. Finally, the move allows Sahay to better enable in-house analytics among Marketscience Truesight's European clients through provision of on-site training. Marketscience Truesight gives clients the unique opportunity to choose a service model DIY (Do It Yourself), DIFM (Do It For Me) and DIWM (Do It With Me) that best suits their needs. In the DIWM model the firm trains clients and analysts on modeling techniques and tools, and how to use them. When asked about what makes enablement training at Marketscience Truesight unique, Sahay comments, "Not only are we bringing transparency to black-box analytics, but we're training clients and helping them successfully integrate marketing analytics software and modeling in-house. We don't just give our clients the best tools to work with, we also help them use and integrate that tool smoothly and effectively to ensure success." Sahay's move places him in a strategic location that allows him to support clients globally in India, London, and New York as this engagement model continues to roll-out. Nitesh Sahay brings close to 20 years of experience in advanced analytics, consulting and research to the firm. Prior to joining the team, he worked with the firm's co-founders, Dixon and Sebastian Shapiro at Ninah Consulting, a former Publicis-owned marketing analytics and management consulting firm. Mr. Sahay's sector expertise spans several domains, inclusive of ecommerce, automotive, pharmaceutical, telecoms and banking. About the Truesight Marketscience Partnership Since 2012 and 2017 Marketscience and Truesight respectively have unified data, modeling, and technology solutions to drive significant results and revenue for clients. The partnership firm is the leader in Consumer Demand Modeling. This evolution of Marketing Mix Modeling makes accessible the advanced sciences of economics and econometrics for the commercial community. As an independently owned company, Marketscience Truesight is transparent and unbiased in approach. Its dedicated and diverse team professionals are committed to servicing clients globally and empowering finance officers and marketers everywhere with confidence. More information at & PWR PWR

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