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Asian Paints Returns with A Second TVC for The National Campaign of ‘Royale Health Shield’ with Brand Ambassadors Deepika Padukone & Ranbir Kapoor

Asian Paints Returns with A Second TVC for The National Campaign of ‘Royale Health Shield’ with Brand Ambassadors Deepika Padukone & Ranbir Kapoor

(Eds: Disclaimer: The following press release comes to you under an arrangement with NewsVoir. PTI takes no editorial responsibility for the same.) The TVC infuses fun banter to drive the message of using the revolutionary Anti-Bacterial technology to keep your home safe & beautifulMumbai, Maharashtra, India (NewsVoir)Asian Paints for decades has been a partner for creating your beautiful dream home with exquisite walls and a luxurious finish. But now along with beauty, the brand also wants to keep your walls safe and healthy, with its State-of-the-art Interior paint Royale Health Shield, the Anti Bacterial Paint. This is why once again, as a part of the national campaign for Royale Health Shield; Asian Paints has taken out its second TVC that encourages consumers to choose an anti-bacterial paint that cares for your health. Conceptualized by Contract India, the ad is directed by renowned director, Vivek Kakkad and stars the two brand ambassadors Deepika Padukone and Ranbir Kapoor. Asian Paints Royale Health Shield is a revolutionary paint that combines hygiene and aesthetics to ensure a safe & beautiful home. You can see this significantly well in the ad film that highlights the importance of beautifying and protecting your house. The film starts where Ranbir is calling up Deepika and is upset for not being invited to her housewarming. With a straight face Deepika, sitting in her beautifully painted home teases him by comparing him to bacteria. Initially confused, Ranbir realizes the cheekiness and they both break into a light laughter. Meanwhile, we see Deepikas house being painted with Asian Paints Royale Health Shield and as the paint flows down the walls we see the animation showing how the paint functions and the whole house ends up looking spectacular. The film continues with Ranbir visiting Deepikas house party and their friendly banter of calling each other bacteria signifies the ethos of the paint and the ad film. The first TVC which was released for Royale Health Shield also featured the camaraderie between the bollywood stars Ranbir and Deepika while bringing to the forefront the necessity of making your home safe and beautiful.Speaking about the new ad campaign, Amit Syngle, COO, Asian Paints Limited said, Safety and hygiene has become a pressing matter today. People believe that the health of ones home reflects ones personal health and this is what makes Asian Paints Royale Health Shield a healthy choice for a concerned consumer. With Silver Ion Technology, as recommended by the Indian Medical Association (IMA), Asian Paints Royale Health Shield not only ensures that walls are bacteria-free, but offers the finest looking walls ever. Our second TVC with our brand ambassadors brings to light this very message but in a friendly and casual way.Catch the new Royale Health Shield TVC from Asian Paints on the below link:youtu.be/ouuYGAVgWLE. About Asian PaintsSince its foundation in 1942, Asian Paints has come a long way to become Indias leading and Asias fourth largest paint company, with a turnover of Rs. 168.7 billion. Asian Paints operates in 16 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Colour Ideas, Home Solutions, Colour Next, and Kids World. Image: Ranbir Kapoor & Deepika Padukone in Asian Paints RHS TVC 2 Video: Asian Paints Royale Health Shield - The Anti Bacterial Paint feat. Ranbir Kapoor & Deepika Padukone PWRPWR