scorecardresearch
Harper’s Bazaar India, in a Unique Innovation, Shoots Its May Cover on a Smartphone

Harper’s Bazaar India, in a Unique Innovation, Shoots Its May Cover on a Smartphone

(Eds: Disclaimer: The following press release comes to you under an arrangement with Business Wire India. PTI takes no editorial responsibility for the same.) New Delhi, Delhi, India Business Wire India For the first time ever, Harpers Bazaar India shot its May 2019 cover and cover story on a smartphone. The cover, shot on the soon-to-be-released OnePlus 7 Pro, features Jameela Jamil, an actor, activist, and model, who insisted there be no digital retouching or airbrushing in her photographs.This was a perfect fit specially for our association as the camera on the phone is made to capture life in all its beautiful vibrancy. We present to you images through the lens of honesty. Sans digital distortion, says Bazaar editor Nonita Kalra. As the most exciting, outspoken and important voice on body positivity around the world, the message was clear. Images have to presented as they areand we must celebrate the truth.Harpers Bazaar shot with Jameela in Los Angeles, on a rooftop terrace. And the camera on the OnePlus 7 Pro perfectly captured the brightness of the clothes against the clear blue sky. Says Bazaars creative director, who was present: Its a picture-perfect camera, and the output was amazing. I couldnt believe we had an option to shoot RAW images without having to connect it to an app or computer. We used the phone to capture behind-the-scenes clips and noticed the video was even better.Expressing her excitement, the publisher of India Today Lifestyle Group, Karen Wilson Kumar said, It is going to be the cover of the season. I believe what we have managed to achieve is unprecedented and I am elated that we have been able to combine synergies of two hugely popular global brandsHarpers Bazaar and OnePlusin such a beautiful manner.The much-awaited OnePlus 7 Pro is launching globally in simultaneous launch events in New York, London and Bangalore on May 14.To View the Images Click on Links Below: Jameela Jamil looks radiant on the May Issue of Harper's Bazaar India shot on the OnePlus 7 ProJameela Jamil looks radiant on the May Issue of Harper's Bazaar India shot on the OnePlus 7 Pro PWRPWR