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Total 721 results found. Search for [ Ajita-Shashidhar- ]

Results 1 to 21 of 721
Ajita Shashidhar
August 5, 2020
While the backlash against Chinese brands could be a reason for Vivo backing out, the handset manufacturer is also known to be pushing BCCI for an over 25 per cent reduction in sponsorship fee which didn't go down well with the cricket body


Ajita Shashidhar
July 31, 2020
Increased MNREGA spends, reverse migration and a good monsoon have caused a surge in rural consumption


Ajita Shashidhar
July 31, 2020
From chyavanprash, honey and turmeric to ayurvedic juices, breakfast mixes and vitamin enriched cooking oil, Indian food companies are aggressively innovating to meet the growing demand for immunity-building food products


Ajita Shashidhar
July 30, 2020
During the months of April-May, because of the lockdown, the traditional stores were closed for 11-12 days, and by June the closure was only for five days, thereby increasing the availability of products


Ajita Shashidhar
July 29, 2020
Throughout the lockdown, Amazon Prime Video has been at the forefront of direct-to-digital releases of films such as Gulabo Sitabo on its platform


Ajita Shashidhar
July 28, 2020
While the intent to spend is definitely there, consumers in the COVID normal are going to be far more cautious than ever before, given the large scale job losses and pay cuts


Ajita Shashidhar
July 27, 2020
An hour of content on television typically has 10 minutes of advertising and through the months of April and May the ad breaks were far and few. When the supply chain disruption straightened up and production restarted by end of May, ad inventory volumes began to grow, but at a snail's pace


Ajita Shashidhar
New Delhi, July 24, 2020
As far as Flipkart Wholesale is concerned, apart from joining hands with kirana stores, the idea is to also offer a much larger platform to small manufacturers, sellers as well as farmers


Ajita Shashidhar
July 22, 2020
Small Indian firms have risen to the occasion as the demand for life-saving ventilators grows amid surge in coronavirus cases


Ajita Shashidhar
New Delhi, July 22, 2020
Branding goes for course correction to reach consumers stuck at home


Ajita Shashidhar & Nevin John
New Delhi, July 22, 2020
Kishore Biyani is staring at a major debt crisis. Here is why the options for the Future Group Chairman are limited


Ajita Shashidhar
July 21, 2020
While low incidence of virus outbreak in rural areas definitely has a role to play, higher MNREGA spends, supply of free food and a good monsoon has resulted in more money in the hands of the rural consumers


Ajita Shashidhar
July 20, 2020
The coming together of Sony-Viacom could mean formidable competition for Disney-Star, especially in the Hindi general entertainment (GEC) genre, which contributes a significant portion of a broadcast network's revenue


Ajita Shashidhar
July 17, 2020
The report says that the FMCG value sales index which was at 100 in March, prior to the lockdown, dipped to 75 during the months of April and May. However, June saw a revival with the index touching 98, just a few points lower than the value in March


Ajita Shashidhar
July 14, 2020
Being digital-first not only makes products available to consumersas soon as possible but also create a parallel system to traditional distribution system; experts, however, believe ecosystem of traditional distributors will not vanish in a hurry


Ajita Shashidhar
New Delhi, July 10, 2020
Though DMart has been extremely proactive through the lockdown with initiatives such as DMart On Wheels (DOW) and DMart Ready, its store-based revenue in April is likely to be 50 per cent  of its monthly revenue run rate


Ajita Shashidhar
New Delhi, July 9, 2020
While tables and chairs are the best sellers, consumers are also buying dining tables and couches, and a bulk of these purchases are happening online


Ajita Shashidhar
July 9, 2020
For overall consumer goods universe, the report predicts revenue, EBITDA and PAT will dip 18.7 per cent, 28.9 per cent YoY and 21.2 per cent YoY in Q1FY21


Ajita Shashidhar
July 9, 2020
The consumer durable sector was grappling with low consumption appetite even before coronavirus lockdown and companies had been resorting to deep discounting, offering attractive EMI schemes just to push consumers to buy


Ajita Shashidhar
July 8, 2020
Coronavirus impact: Not only is their only source of revenue (advertising) at an all time low, the industry's high fixed costs in terms of licence fee, tower costs which they pay to the Government continues to remain, despite repeated requests for a year-long moratorium


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