At a time when everyone was outsourcing animation work to India, Tilak Shetty and Munjal Shroff decided to create some intellectual property.

With nearly half-a-million patent applications filed globally in 2009, how do you know that the product your company's research team is developing has not already been patented somewhere?

Traditional public relations or PR management is passé for those who know Punebased BuzzFactory.net: the fledgling company creates a buzz online for its clients using social media.

Marketing and publicity begins at the script stage now to ensure box-office success.

Sony Entertainment Television needs a cracker of a programme to shake off stagnation.

Starring Tarun Shah, CEO of Sharekhan; Gaurang Gandhi, Founder of Pinc Group; Sanjeev Kapoor, Master Chef; Darshan Mehta, CEO of Reliance Brands; Tusshar Kapoor, Director of Balaji Telefilms Ltd; Giovanni Bisignani, CEO of IATA; U.K. Sinha, Chairman of AMFI; and Nishchae Suri, MD of Mercer

Here is a look at people, places and products doing the rounds these days.

Yes, Mudra can be creative, and it now wants to set itself apart from the rest of the agency pack by focusing on the consumer rather than the client.

Companies are promoting brands through social networks but it's early days yet.

The Commonwealth Games is a golden opportunity for public broadcaster Doordarshan (DD) to move on to centrestage once again.

There is a downside to jugaad — it often leads to solutions which do not create lasting improvements.

Ads, soaps and reality shows claim to give people what they want, but they also give them what they - and certainly workplaces - don't want.

Venture capital is not the only option if you are seeking funds for the early stages of your start-up. Try a simpler route-seed funding.

Organisations are bending over backwards to accommodate the \"brat generation\" that sticks to no rules but its own. Twentysomethings are changing the Indian workplace - mostly for the better.

He's the man the ad world loves to hate but Sandeep Goyal knows how to grab attention.

DTH firms in India sight profits as they find themselves on the cusp of what promises to be the world's biggest market for satellite-based TV services.

Here is take on people, places and products doing the rounds these days.

Here is a take on people, places and products doing the rounds these days.

IT biggies, private banks and consulting firms sweep top notch talent at India's premier B-schools in 2010.

What started as class projects in US universities are now scalable tech innovations in rural India.