Scooters have returned from near-oblivion in the 2000s to claim 30 per cent of the two-wheeler market. The dramatic tale of their rise, decline and recovery.

The company is already in the process of raising production capacity at its two plants in the outskirts of Chennai to 4.5 lakh units per annum by the end of this year.

Honda was not the only Indo-Japanese two-wheeler tie-up, but while other such partnerships like Kawasaki's with Bajaj, and TVS with Suzuki fell by the wayside, Hero Honda chugged along merrily.

In the 80's the company spawned few more brands like Priya, Super etc. and the brand slogan 'Humara Bajaj' was ubiquitous. In the absence of a formidable competition, the company had a near monopoly in two-wheelers.

Bajaj Auto is set to launch four new motorcycles in the market soon as part of its plans to capture over 22 per cent share by the end of this fiscal.

\"If your competitor is smaller than you, you should move against your competitor as soon as you can so that they cannot develop momentum\", says marketing strategist Jack Trout.

Eicher Motors owns barely three per cent of India's motorcycles market. But the company almost completely dominates most segments it operates in.

Expectation of a weaker monsoon may put further pressure on the domestic equity market in the near term.

According to data released by the Society of Indian Automobile Manufacturers (SIAM), domestic passenger car sales in May this year stood at 1,60,067 units against 1,48,577 units in the year-ago month.

The company's president of motorcycle business, Eric Vas said the projected growth depends a lot on the performance of the 100 cc bike category.

The 125cc motorcycle, priced at Rs 52,000 (ex-showroom New Delhi) would compete with Shine from Honda Motorcycles and Scooters India, Bajaj Discover 125ST, Hero's Glamour 125cc.

Managing Director Rajiv Bajaj said the history of companies worldwide showed that very successful companies were those that focussed on only one thing.

Bajaj Auto launched the new Pulsar Adventure Sport in two engine capacities, namely the AS200 and AS150, on Tuesday.

Net sales during the period under review stood at Rs 5,520 crore as against Rs 5,294.55 crore in the year-ago quarter, the company said in a statement.

The two- and three-wheeler manufacturer had sold 2,60,645 motorcycle units in the corresponding period for 2013, Bajaj Auto said in a statement.

Stocks of two-wheeler companies are expected to keep doing well.

The industry is hoping for continued support from the policymakers for a conducing environment to grow further and address any fresh challenges.

In almost every way, Royal Enfield's balance sheet and bikes mirror Siddhartha Lal as a person and leader.

Bajaj said net profit for the July-September quarter fell 29 percent to Rs 591 crore ($96 million) compared with the same period a year ago, after accounting for the charge of Rs 340 crore.

The company had sold 2,46,828 units in the same month last year, Bajaj Auto Ltd said in a statement.