Share Market Update:  Indian Benchmark indices extended gains in the afternoon session to close on the positive side, backed up by gains in Bank, Realty, Auto and Financial Services. However, India Vix index, that subjects volatility in the market, was up at 27, ahead of counting of Lok Sabha Election 2019 to be done on May 23.

All work and no play makes you a dull person. CEOs are following this old adage and, in spite of their impossibly long working hours, finding time to do the things they love. BT spoke to some of the top executives.

As opposed to a predominantly advertising-funded business model, most platforms have lately been moving to a freemium model, where they charge consumers for their original and premium content.

This move could help attract a potential set of new subscribers while retaining its existing offerings ranging from Rs 500 to Rs 800 per month based on video quality and the number of concurrent screens offered

With global giants Amazon and Netflix pouring money to develop original Indian content and desi players not far behind, the OTT race has entered an exciting phase.

While YouTube and OTT players jostle for dominance in the video segment in India, it is the creators who are making merry.

The Mukesh Ambani-led Reliance Jio is reportedly setting up its own production house to create original web series and short films for Jio subscribers.

The retail business globally is moving towards platform play. The rationale behind this is to own the consumer at every possible touch point.

Mukesh Ambani said at the oil-to-telecom giant's 41st annual general meeting that the company will begin registrations for its fibre-to-home service JioGigaFiber from August 15.

The world's largest producer of polyester fibre is now aiming to connect 50 million homes with its high-speed optic fiber network.

Gone are the days when Indian consumers merely watched  short, snaky videos on their mobile phones. Watching a 20 minute television show or even a film on the mobile phone has become a way of life.

Zee Entertainment MD Punit Goenka has always been sceptical about offering content free. The home-grown media conglomerate earlier this week let out its digital strategy with the launch of Zee 5.

As digital entertainment platforms in India proliferate, consolidation is on the cards.

From soap operas to films and now edgy digital content, Ekta Kapoor has proved her versatility.

With the launch of its 'effectively free' JioPhone, Reliance Jio is eyeing to expand its marketshare in the telecom business. Jio, which acquired a 9.9 per cent market share in March, had largely a subscriber base of users who had dual sim smartphones.

RIL Chairman Mukesh Ambani announced the launch of free of cost JioPhone with a refundable Rs 1,500 security deposit.