Creating content keeping in mind the 35-plus could be a good idea for platforms to increase their active user base as this generation is also brand loyal unlike the millennials who are known for being fickle

The advantage as of now is with Reliance. It not just has close to 11,000 stores across 6,700 cities and towns, it also has the largest telecom presence through Jio, with which it now plans to offer 4K entertainment to consumers and release films on the platform

Ekta Kapoor is betting big on digital entertainment as the OTT race gets tougher

Reliance Jio First Day First Show: Mukesh Ambani in his address let out just the tip of the iceberg, which has kept industry guessing on how the business model will pan out.

Jabariya Jodi box office collection Day 2: As per the early estimates, Jabariya Jodi is likely to make around Rs 4 crore on Saturday, taking its two-day total (earnings) to nearly 7.15 crore.

Jabariya Jodi box office collection Day 1: The film is produced by Ekta Kapoor under Balaji Telefilms banner takes inspiration from 'Pakadwa wedding' (groom kidnapping) which is prevalent some parts of Bihar.

Unlike Amazon's Prime video service, Flipkart won't charge users for streaming and won't launch a separate application for these services.

Netflix has responded to the intense competition in India by announcing a lower-priced mobile-only plan on Wednesday, which will cost half its typical subscription fee, as well as new original content

Share Market Update:  Indian Benchmark indices extended gains in the afternoon session to close on the positive side, backed up by gains in Bank, Realty, Auto and Financial Services. However, India Vix index, that subjects volatility in the market, was up at 27, ahead of counting of Lok Sabha Election 2019 to be done on May 23.

All work and no play makes you a dull person. CEOs are following this old adage and, in spite of their impossibly long working hours, finding time to do the things they love. BT spoke to some of the top executives.

As opposed to a predominantly advertising-funded business model, most platforms have lately been moving to a freemium model, where they charge consumers for their original and premium content.

This move could help attract a potential set of new subscribers while retaining its existing offerings ranging from Rs 500 to Rs 800 per month based on video quality and the number of concurrent screens offered

With global giants Amazon and Netflix pouring money to develop original Indian content and desi players not far behind, the OTT race has entered an exciting phase.

While YouTube and OTT players jostle for dominance in the video segment in India, it is the creators who are making merry.