They aren’t just competing at the box office. Marketers of Om Shanti Om and Saawariya, two Bollywood films slated for release on November 9, are pouring big bucks as they seek to create a din in the market place.

Euro RSCG Worldwide Executive Co-Chairman Stephane Fouks speaks to Anusha Subramanian on his plans for the future and about the globalisation of the advertising business.

The Saawariya promo is really no different from hundreds of other similar trailers. The only difference: the movie has a Hollywood producer. For the first time one of Hollywood’s Big 6 studios is co-producing a Hindi film. SPE Films India, the Indian arm of Sony Pictures Entertainment has co-produced Saawariya in partnership with Bollywood producer-director Sanjay Leela Bhansali’s film production house.

Business Today's fourth annual listing of 10 companies that are hip and happening. What made each of them stand up and be counted? Read on. The top ten in pictures

From the first week of October, frequent visitors would have begun to notice subtle changes at the 25-acre headquarters of Biocon, India’s best known biotech company.

India Inc’s most powerful women gathered under one roof to step up and be recognised for their achievements.

More and more women are displaying a flair for starting up on their own.

There are eight new names on this year's list of Power 25. Their stories are anything but typical.

They are young, full of beans and very restless. And they are either quietly moving into family business, or starting up their own.

Forbes' World's Most Powerful People list 2014: PM Modi ranks 15

The big us studios are partnering local film producers.

The thunder is going abroad. Coca-Cola, which acquired home-grown cola brand Thums Up from Ramesh Chauhan in 1994, has launched it in UAE.

Back in the early '90s, scooters were still India's favourite mode of transportation, and in 1992-93, over a million were sold. The best-seller then was the Bajaj Chetak.

It's an old problem-how do ad agencies break the clutter on television and reach out to their target audience?

Sadhguru Jaggi Vasudev on how not to lose sleep over stress

Multiplayer gaming is the latest sport in town.

PC sales are expected to hit 8 million units this year, according to hardware industry apex body MAIT, and computer makers are looking for newer ways to expand the market.

Multiplexes are poised for rapid growth. But watch the valuations.

Online cricket coverage grabs viewers and advertisers.

Southern superstar Rajinikanth's latest flick Sivaji: The Boss promises to be the biggest blockbuster ever, with projected box office takings of Rs 350 crore in India and abroad. What makes the ageing star a global phenomenon?