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Total 30 results found. Search for
[ By-Ajita-Shashidhar ]
Results 1 to 21 of 30
The Disruptors
by Ajita Shashidhar
Delhi, March 20, 2017
A host of small FMCG brands are set to challenge the biggies with new-age innovations. Will they succeed?
Bucking the Trend
by Ajita Shashidhar
Delhi, March 4, 2017
Manpasand Beverages aims to have revenues of Rs 5,000 crore in the next five years.
Akshay Kumar is fast emerging as a valuable celebrity brand
By Ajita Shashidhar
February 28, 2017
Unlike the Khans who release at the most one film a year or the likes of Aamir who probably does a film once in two years, Akshay does 4-5 films a year.
Leading the Pack
By TEAM BT, EVIN JOHN, P. B. JAYAKUMAR, VENKATESHA BABU, SUMANT BANERJI, MANU KAUSHIK, AJITA SHASHIDHAR, ANAND ADHIKARI
Delhi, February 22, 2017
There is only one quality that sets the sectoral winners apart -an unrelenting focus on people.
Digital Soars
By Ajita Shashidhar
Delhi, February 18, 2017
Digital advertising has started eating into the share of not just print but also television.
It's Showtime, Folks!
by Ajita Shashidhar
Delhi, December 12, 2016
Punit Goenka is leaving no stone unturned to ensure that Zee Entertainment becomes the largest media and entertainment company in emerging market.
Low Decibel
By ajita shashidhar
Delhi, December 12, 2016
Demonetisation has led to a Rs 2,000-crore loss for the advertising sector, but it could lead to prudent spends.
Business of Brands
by Ajita Shashidhar
Delhi, December 12, 2016
After exporting bed linen for almost three decades,Anil Jain of Indo Count is now creating his own brands.
Tricky Act
By Ajita Shashidhar
Delhi, November 26, 2016
Maggi Noodles is back, but for Nestle India, the road ahead is full of challenges.
The Specialists
By Ajita Shashidhar
Delhi, November 17, 2016
MBA programmes are increasingly becoming specialised to cater to an array of new realities.
Stitching it Right
By Ajita Shashidhar
Delhi, October 29, 2016
Indian textile and apparel companies benefit as global brands look beyond China for sourcing. The sector also shows the highest growth in market cap in the BT500.
Festive Boom: Buyers willing to splurge once again
By Ajita Shashidhar & Team BT
Delhi, October 19, 2016
Consumers are willing to splurge once again on a range of products. This is just what the doctor ordered for the Indian economy.
Versatile Storyteller
By Ajita Shashidhar
Delhi, September 17, 2016
Ekta Kapoor is confident that her recent foray into digital will take her business to greater height.
Singing a New Tune
By Ajita Shashidhar
Delhi, September 17, 2016
Apurva Purohit is scaling up Jagran Group's non-publishing businesses.
Meet Aarthi S, the first woman in TCS' board of directors
By Ajita Shashidhar
Delhi, September 23, 2016
Colleagues fondly call Subramanian, who last year became the first woman employee to make it to the board of directors of TCS, as 'Ms Fixit'. \"She has a solution for any challenge,\" says a young team member.
Nashik-based Sarda Farms does not aggregate milk from milkmen
By Ajita Shashidhar
September 10, 2016
Sarda has used design to convey a sense of tradition and heritage, rendering a premium look. The milk is packaged in glass bottles much like it used to be in the good old days, before the poly-pack milk trend began.
Luxury circuit flooded by Made-in-India brands
By Ajita Shashidhar
September 11, 2016
While PM Modi's attempt to build a global luxury brand so far has been bang on, and he is confident of being profitable by the end of year three, the big question, however, is, whether the global connoisseurs of luxury take him as seriously. Will they prefer a Nirav Modi jewel to a Cartier or a Tiffany?
Draped in Wellness
By Ajita Shashidhar
NA, September 3, 2016
From aloe vera-treated apparel to anti-microbial bedsheets, wellness moves beyond food and beauty.
Flop Show: Indian film studios struggling with business model
By Ajita Shashidhar
Delhi, August 22, 2016
If a studio owns a movie it bears all profit or loss. But studios in India acquire a film from a production house at a marked-up price and merely promote, market and distribute it instead of focusing on creating content.
The FMCG sector is showing signs of a turnaround
By Ajita Shashidhar
Delhi, August 27, 2016
While modern trade (branded retail chains) has been doing better than general trade (the local kirana stores) in urban markets for a while, it was the lacklustre performance of rural markets that hit most FMCGs.
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