Airtel has a customer base of 320 million and has access to data as minute as what its consumers spend on and where they spend, it also has details of their geographic location

GroupM's report says that digital advertising spends are expected to be at Rs 27,700 crore, 28 per cent higher than last year, while TV ad spends are expected to grow 18 per cent at Rs 35,914 crore

About 23 per cent of them expect the economy to likely rebound in two years, said the report by Octane Research conducted with over 250 leading CMOs and leaders from the Indian industry

Picking the right ITR form is critical for filing hassle-free income tax returns

From electronic products, furniture and cars to apparel, fashion accessories and food, smaller towns are outpacing metros and big cities in consumption revival. Will this sustain?

Despite obvious benefits, most of India Inc. is oblivious to business around women-specific needs. Marketers listening to them have never been happier

As work from home and even work from anywhere is becoming the norm, companies are going all out to become more diverse

Some advertisers are forming contingency plans and considering other apps to move their marketing budgets

Branding goes for course correction to reach consumers stuck at home

Most content creators stay active across social media platforms including TikTok, Instagram, YouTube and Facebook, among others.  They will also face monetary losses since brands have already started pausing their planned TikTok activities for now

With both sides tight-lipped, the nuts and bolts of Jio-Facebook tie-up remain shrouded in mystery

The COVID-19 pandemic may bring a major change in the consumers' mindset and the value system that underpin their luxury buying decisions. The brands that would work to understand this and adapt accordingly will surely turn out to be the new champions

Bengaluru has the highest average annual cost to company (CTC) for talent across levels: for junior staff, CTC is Rs 5.27 lakh, for mid level it is Rs 16.45 lakh and for senior managers it is Rs 35.45 lakh

As businesses are now under constant pressure to meet customer expectations with exceptional experiences, they are required to look beyond the complex rewards systems and continue evolving their loyalty programs, strategies and technologies to offer tangible value which is something truly unique to customers.

Demographic projections show that India's population growth will continue to slow rapidly over the next two decades, growing less than 1 per cent during 2021-31 and under 0.5 per cent during 2031-41