Placing an expensive bet, cash-rich Flipkart has reportedly pumped in around Rs 200 crore on festive media expenditure alone, a big part of which is celebrity endorsements.

Soorma, the tale depicting the return of Indian hockey legend Sandeep Singh after a life-threatening accident, has earned a total of Rs 8.25 crore by its second day in theatres.

While Diljit Dosanjh and Tapasee Pannu's Soorma has mostly got positive reviews, its primary audience is likely to be from northern India, specifically in Punjab, Haryana, and Delhi.

\"We are extremely proud to announce our association with the mighty Prabhas. We are positive that our association with Prabhas will further our proposition of stronger batteries and better selfies,\" Gionee India Country CEO and MD Arvind R Vohra said.

Artists and event organisers said that all the leading stars are either performing abroad or they have chosen not to attend any party as most venues do not have the money to pay their rates.

Directed by Abhishek Chaubey, the film stars Shahid Kapoor, Alia Bhatt, Kareena Kapoor Khan and Diljit Dosanjh in lead roles. Despite the fact that the film's censor copy was leaked two days before its release on June 17, it opened to a collection of Rs 10.05 crore at the box office.