Once starved of choices, the Indian consumer now has a plethora of them. They are thus influencing the way marketers shape and position their products and brands. Read how products and brands adjust to this new reality and market items mostly the way consumers want them.

Insistent cost pressures over the past four to six quarters have put pressure on margins. Costs are up and margins are down. And companies have either passed on costs to their customers or bravely tightened their belts. What they need to do is think afresh and innovate, as they wait for sustained demand and better times.

Every Meru Cab running on the road will have an activated MTS MBlaze dongle. Available only in New Delhi and Mumbai, the service will be available other major cities including Chennai, Kolkata, Bengaluru and Hyderabad in the coming days.

In under three years, a whole new industry has been born, that of radio taxis. And in 2010, you'll be seeing a lot more of them on the road.

Your cover story (BT, June 14, 2009) has done well to draw the right comparisons between the newly elected UPA government and its previous avatar.

Our fifth annual listing of companies that are hip and happening. This listing is not an “objective” one made by researchers poring over data.

Bill Gates' latest toy, earlier called Project Milan, is a computer integrated into a flat surface (table/wall/door) that has been five years in the making.