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Total 58 results found. Search for [ Mindshare ]

Results 40 to 58 of 58
Manu Kaushik
November 25, 2010
Kids may not understand the need for insurance, but financial services firms sure know how to get a share of their mind.


Anumeha Chaturvedi
November 10, 2010
Star TV's music network stages a spectacular recovery in 2010.


By Narayan Krishnamur thy
December 28, 2006
If your idea of investment begins and ends with a savings account with a bank, then this book, which attained cult status, is just for you.


Shamni Pande
August 5, 2010
He's the man the ad world loves to hate but Sandeep Goyal knows how to grab attention.


Manu Kaushik
April 14, 2010
Recruiting companies were wasting time and money looking for 'employable' candidates among the millions of graduates. So these savvy brothers came up with a match-making test.


Shamni Pande
March 17, 2010
Behind Sundar Raman's nonchalant demeanour lurks a tough negotiator who knows every blade of grass of his pitch.


Anumeha Chaturvedi
October 5, 2009
The man from Chile had no magic, just some adroit footwork to help Bata shake off losses, get back its shine — and keep it.


Shamni Pande
June 27, 2009
Love them, or hate ’em—these are the most-watched ads on telly.


Shamni Pande
May 18, 2009
Coca-Cola India is regaining market share and is gaining mindshare too. It is making profits on a turnover that’s estimated to be over Rs 4,000 crore. Its tale is a heady mix of strategy, tenacity and luck, reports Shamni Pande.


www.businesstoday.in
September 4, 2008
RRB Energy is gearing up to take on Suzlon. Today, it is doing everything it can to catch up—not only in size but also in terms of public mindshare and recall.


www.businesstoday.in
January 22, 2008
New GECs are striking long term deals with advertisers.


www.businesstoday.in
December 23, 2007
Our youth leaders must establish themselves more as ideating ones rather than as iconics.


Shamni Pande
November 27, 2007
By the time this magazine hits the stands, Subhash Chandra’s Indian Cricket League would have showcased its debut Twenty20 match in Panchkula (Chandigarh), with Chandigarh Lions squaring off against Delhi Jets.


By Shamni Pande
October 9, 2007
September 24 has set the meter ticking again for cricket. The closely contested win for Team India over arch-rival Pakistan has changed vision, the Twenty20 way.


www.businesstoday.in
October 4, 2007
Consumers always hunt for bargains and switch brands faster than they hit store shelves. It is a brave task to stand apart. Our fourth annual listing of best marketers brings a list of marketers who know consmers the best.


By Shamni Pande
September 11, 2007
Why aren't advertisers excited about Discovery's #1 status?


www.businesstoday.in
September 10, 2007
The fortnight's burning question.


By Shamni Pande
August 29, 2007
Not just cricket, football is now a big draw for brands.


By Shamni Pande
August 29, 2007
Online cricket coverage grabs viewers and advertisers.


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