Kapoor will appear in the print, digital and electronic advertisements of the company as well as play an active role in Nykaa's social media campaigns.

Falguni Nayar has redefined the online beauty space.

For online merchants, Google Pay will be supported at over 2000 online apps and sites including Goibibo, FreshMenu, Nykaa, Redbus, BookMyshow and Uber.

The big shift we have done in the last couple of years is not just add stores but also see that they are sustainable over the next 10-12 months and eventually over the next 2-3 years, says Srinandan Sundaram, Executive Director, Sales and Customer Development, HUL.

The online channel in the country is now witnessing a boom in speciality e-retailers in categories like beauty, personal care, healthcare, home furnishing etc.

With e-commerce poised for exponential growth in India, the country is fast emerging as the new battleground for global retail giants. Can local players withstand the onslaught?

The NCR-based start-up is giving the stodgy sanitary napkin a premium twist with a chic, all-natural product.

The growth just about seemed to comeback during Diwali of 2016,  but demonetisation and GST bruised it again. What is heartening though is that most FMCG companies have posted a healthy growth in the last quarter.

Sifting through each order tells you all about customer behaviour, trends and the larger story at play.

Many more Indian women are rising up the corporate ladder.

Falguni Nayak's goal is to build Nykaa as an omni-channel, pan-India beauty brand.

Indians are now spoilt for choice when it comes to makeup and beauty products as online shopping has literally brought countless brands, both Indian and global, to their doorstep.

E-marketplaces registered a 165% rise in average number of orders received in the pre-GST period compared to the earlier months.

Falguni Nayar, Founder and CEO of Nykaa talks about her journey from being an employee under Kotak Mahindra Capital Co. to becoming a successful business entrepreneur. She believed that there was a need for a multi-brand retailer in beauty In India. She considers herself to be a business-enthusiast more than a beauty-enthusiast. According to her, women should learn to dream big and not be afraid to pursue it.

The start-up has launched a range of products to alleviate women's hygiene concerns.

Start-ups have arisen to cater to those too busy to run their own errands, for instance, the US-based Magic or the Indonesia-based YesBoss.

As far as investors are concerned, vertical e-commerce presents them an opportunity to get a pie of e-commerce especially if they have missed the horizontal opportunity.