Sindhu's deal is one of the biggest in world badminton. It is close to Rs 50 crore for sponsorship and equipment.

The Tata Motors share price crashed to a fresh 52-week low of 141.90, down 22.41% or 41 points compared to the previous close of 182.90 on BSE. Singed by a non-cash charge of Rs 27,838 crore to cover the impairment at Jaguar Land Rover (JLR) in the three months to December 31 and a cut in future profit margin outlook, the Tata Motors share price ended 17.28% lower to Rs  151.30 on the BSE.

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Motorcycle sales last month, however, rose marginally to 7,93,061 units as against 7,88,334 units a year earlier.