The 'nanoe X' is a device with the Titanium tip (electrode) placed in the indoor unit of the air conditioner that releases Hydroxyl Radicals in the air to deactivate viruses and germs

Amending the policy, Director General of Foreign Trade has revised the existing policy from free to prohibited. The move has been welcomed by the domestic as well as international players having operations in India

From electronic products, furniture and cars to apparel, fashion accessories and food, smaller towns are outpacing metros and big cities in consumption revival. Will this sustain?

Most consumer durables majors claim that their sales are almost at pre-COVID levels, and they are hoping for a great festival season too. However, bulk of this consumer optimism is coming from the smaller markets

Primarily imported from China and South East Asia, the new amendment will require OEMs to furnish details such as the origin of the consignment, even when the shipment is routed through a different country

Brands such as LG, Panasonic, Sony, to name a few, have been manufacturing TVs in India for domestic consumption.

A campaign for boycott of Chinese products is opening up opportunities for local brands in smartphones and TVs. But do they have the scale to upstage the Chinese?

Branding goes for course correction to reach consumers stuck at home

The consumer durable sector was grappling with low consumption appetite even before coronavirus lockdown and companies had been resorting to deep discounting, offering attractive EMI schemes just to push consumers to buy

Consumer insight-driven launches, digital after-sales service and automation of production & logistics are redefining the consumer durables industry

The future will see an increased off-take of digital sales, as the fear of the virus would force people to stay indoors and the durable majors are gearing up for the same

India's consumer durables businesses are working to reduce single-country sourcing of parts

According to the Electronic Industries Association of India (ELCINA), the electronic components market in India has increased from Rs 68,342 crore in 2015-16 to Rs 1,31,832 crore in 2018-19

Many consumers tend to put off their purchases to an auspicious time. There are many new launches with great deals and discounts to sweeten the deal

Over the last two months, there have been over 30 new smartphone launches (minus variants) in under Rs 20,000 price category

With Indian consumers tightening their purse string, auto and consumer durables companies are approaching this festive season like a regular period, without ramping up stocks

Categories such as television which occupy over 50 per cent space in most durable stores, in the last one year have registered a volume growth of just 3 per cent while revenue growth has been flat

The government in September had hiked custom duty on air-conditioners as finished goods to 20% whereby some smaller brands were continuing to pay 10% duty by importing the indoor and outdoor units separately.

Electronics makers as Sony, Samsung, LG and Panasonic have reported up to 100 pc jump in sales of large-screen TVs (55-inch and above) compared to the same period last year