Amul MD R S Sodhi said that their main focus is dairy and will continue to be so, but the objective is to get into other newer categories where dairy is involved.

From dark chocolates and frozen snacks to cookies and cakes, the country's official milkman - Amul - is looking beyond dairy.

The founder of the company, Baba Ramdev, is targeting sales to the tune of Rs 1,000 crore by 2020, and daily sales would be around 10 lakh litres.

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The Budget is coming at the time when the economy is going through a slowdown because of structural reforms such as demonetisation and implementation of the goods and services tax or GST.

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Once GST is rolled out in July, these local brands could come under pressure. Being local brands, they either don't come under the local tax bracket or end up evading taxes.

Corporate India rushes to cater to the resurgence of rural demand following a year's good monsoon and supportive government actions.

The reason for the dip has been an almost 25 per cent increase in the input costs (such as green fodder and cattle feed), thanks to three consecutive years of drought in most parts of the country. Additionally, policies such as ban on cow slaughter have been a deterrent in milk production in states such as Maharashtra.

The Centre's move to demonetise high-denomination currency has shaken up the economy.

If you thought that all the action in business was concentrated around the e-commerce sector, you could not be more wrong. The unlikely category of milk and dairy products has been seeing some of the most frenetic activity over the past couple of years.

This move will not only incentivise global biggies to make and sell in India, but will also see the emergence of more regional food brands.

R.S. Sodhi, MD, Amul, talks about giving adequate value to the 3.6 million farmers feeding milk to his organisation.

R.S. Sodhi, MD of Gujarat Cooperative Milk Marketing Federation, suggests the way forward as India continues to be on the lookout for the next breakthrough in agricultural produce and productivity.

The country does not have the necessary infrastructure for test facilities and even existing testing units do not often meet global standards. There are only 166 approved laboratories that are capable of testing samples collected from the near 24 lakh FBOs.

T. Nanda Kumar, Chairman of the National Dairy Development Board and a former secretary of food and agriculture with the central government, says it is a dilemma that farmers get lower prices and the consumers pay a high price.

There has been an explosion of new fragrances and flavours triggered by growing consumer demand.