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Kushan Mitra
June 26, 2009
From Facebook to LinkedIn, Twitter to Orkut, corporates are beginning to use various forms of social media to reach out to consumers, employees and partners, writes Kushan Mitra.


Rachna M. Koppikar
May 18, 2009
The new kid on the trading block that’s set to launch an equity and derivates platform is from Financial Technologies, which currently has in its stable India’s largest commodity futures exchange, the Multi-Commodity Exchange. It is giving competition to NSE, which is gearing up to deal with the commodities bourse major. Rachna M. Koppikar reports.


Rahul Sachitanand
April 30, 2009
For the first time since the dotcom bust, infotech majors face the prospect of decline in revenues and profits. What does this mean for the future of IT services, tech jobs and tech stocks?


Anand Adhikari
April 30, 2009
Slowdown is a time to refrain from the adventurous and return to the safe, tried and tested. Here’s a walk through what’s once again in flavour and what’s gone out the window.


Kushan Mitra
April 16, 2009
The handset manufacturing leviathan is innovating for India and from India.


Kushan Mitra
April 16, 2009
Though voice still remains the money spinner, telecom operators and handset makers are betting big on services to acquire the next 400 million customers. Kushan Mitra goes into the details.Broadband betGlobal downturn?The handsets pieThe new boys of telecomIndia epicentreBroadband for 99% IndiansThe crown jewel


Rahul Sachitanand
April 2, 2009
Two decades after entering India, Microsoft is changing tack. Though its renewed push has coincided with the economic slowdown, the changes in the company’s strategy are for the long term. Rahul Sachitanand reports.


www.businesstoday.in
February 19, 2009
Jagdish Khattar recounts his bumpy ride at Maruti’s wheel when BT asked some industry veterans like him to share how they survived severe crises in times of economic slowdown. Job loss: Are you next?5 Lakh to 50 LakhThere’s life after layoff...Dealing with your first slowdownTime to talkCampus droughtUnited we stand


Rahul Sachitanand
January 22, 2009
There were launches aplenty at CES 2009 in Las Vegas, even as tech and electronics companies figured how to beat the slowdown. Rahul Sachitanand walks through the show.


www.businesstoday.in
December 25, 2008
BT asks the who’s who of India’s corporate world—as well as some professionals and leaders from other fields for good measure—to jog their memory and recall the best advice they ever got. What the advice was, who gave it to them and when, and how it helped them.


Sanjiv Bhattacharya
December 25, 2008
Sandeep Arora is India’s only qualified ambassador of whisky. When he invited MORE to his home for a one-on-one appreciation, there was only one response. And 24 malts later, only one way it was going to end.


www.businesstoday.in
November 13, 2008
Shelly Lazarus, Chairman and CEO, O&M Worldwide, speaks to Anusha Subramanian about how the global advertising industry is gearing up to cope with recession and her views about Indian advertising and India's creative abilities. Excerpts from the interview:


Shamni Pande
October 16, 2008
An overwhelming 94 per cent of corporate executives in India are aware of the social networking phenomenon and 79 per cent are actually members of one or more social networking sites. Although social networking accounts for only a miniscule share of the ad pie, it could well become the 'next big thing' for advertisers. A report by Shamni Pande.


Tejeesh N.S. Behl
October 14, 2008
What can go wrong? they asked last year. Well, this year, what hasn’t gone wrong? Result: fewer foreign tourists are visiting India this year.


www.businesstoday.in
October 2, 2008
The 25 most powerful women had better watch out—they have some serious competition snapping at their heels. The Rising Stars range from the CEO of a foreign bank to legal eagles and marketing whiz-kids.


www.businesstoday.in
October 2, 2008
The new dynamics of the life insurance industry is forcing life insurance agents to re-invent themselves. The story is unfolding across India.


Anand Adhikari
September 4, 2008
The buzzword at the country’s second-largest bank, which became famous for its scorching growth rates, is ‘measured growth’, a euphemism for losing steam. Here’s what prompted ICICI Bank’s strategic shift. Anand Adhikari reports.


Nitya Varadarajan
July 23, 2008
Software product firms, understandably, do take a while to turn profitable, but for the Chennai-based ERP vendor Ramco Systems the gestation period has been rather too long. This doesn't perturb MD and CEO P.R. Venketrama Raja, who armed with new products is determined to take his company forward and emerge successful. Nitya Varadarajan spells out the plans that Raja has up his sleeve. A report.


Rachna Monga & Anusha Subramanian
July 9, 2008
As inflation figures rage, marketers have a huge challenge on their hands—to keep the price-value equation just right for consumers. BT's Rachna Monga & A. Subramanian report.


Rohit Viswanath
July 8, 2008
The Manmohan Singh government’s performance can, at best, be labelled ‘middling’. With general elections due within the next 6-8 months, we take a look at the UPA's report card.


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