MySmartPrice is ranked No. 2 in the less-than-five-year-old start-ups category. Sitakanta Ray, Co-Founder & Director of the company speaks to Business Today on why he thought of building a price comparison website, and how it differentiates itself from the myriad other price comparison sites.

What MySmartPrice does is help the user solve two problems - what to buy and where to buy. The focus is not just on providing the best price but also sharing information on best deals.