When organised retail came to a halt during the lockdown and supply chain and distribution mechanisms ceased to function, it was the kirana stores that came to the rescue of the consumers

The local delivery boom as a result of the lockdown seems to be tapering off

First by DTH and then OTT-platforms, cable operators' earnings in the past few years have got dented and they are looking at alternative sources of revenue

The consumers are also not too eager to loosen their purse strings in the current economic environment, as many have taken pay-cuts or even lost their jobs. Indians are also opting for home-made Diwali goodies and this has also resulted in a spike in demand for sugar, ghee and maida

From electronic products, furniture and cars to apparel, fashion accessories and food, smaller towns are outpacing metros and big cities in consumption revival. Will this sustain?

Consumers have come to terms with living in a world where the fear of contracting the deadly virus still looms large

From chyavanprash, honey and turmeric to ayurvedic juices, breakfast mixes and vitamin enriched cooking oil, Indian food companies are aggressively innovating to meet the growing demand for immunity-building food products

Being digital-first not only makes products available to consumersas soon as possible but also create a parallel system to traditional distribution system; experts, however, believe ecosystem of traditional distributors will not vanish in a hurry

A lot of local stores are going online with help from tech start-ups and a clutch of FMCG majors

Reliance Industries has thus far sold its private-label brands such as Best Farms, Good Life, Masti Oye, Enzo and Home One, covering a range of categories from staples and food FMCG to home and personal care, in its own outlets under Reliance Fresh, Reliance Smart and Reliance Market.  

With the launch of its afforadble Jio mobile point-of-sale devices, Reliance Industries could consolidate the scattered PoS market, a report by Bank of America Merrill Lynch said

In January 2016, SnapBizz had announced a Series A funding of $7.2 million led by Jungle Ventures, Taurus Value creation, Konly Venture and Blume Ventures.

\"Large retail and online players account for only 10-15 per cent of any brand's business. The remaining 90 per cent happens through traditional trade. We are on a mission to address this big gap while addressing the pain points of the kirana stores,\" Snapbizz founder and CEO Prem Kumar said.

The retail-technology firm said the funds raised will be used to continue the firm's growth and spur market expansion across key cities.

How tech start-ups, FMCG majors are helping kirana stores go digital