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Total 99 results found. Search for [ TAM ]

Results 20 to 40 of 99
Ajita Shashidhar
February 11, 2014
Given the current economic scenario, growth in advertising spends this year will continue to be modest. Advertising budgets are projected to grow by 11.6 per cent as opposed to 10 per cent (from Rs 38,598 crore to Rs 43,065 crore) last year, according to Group M report.

Ajita Shashidhar
February 10, 2014
A new industry-backed TV  viewership measurement company, the Broadcasters Audience Research Council (BARC), will be launched on October 1. But, until then, broadcasters and advertisers will have no way of measuring viewership. Can the industry afford to do without ratings, even if  temporarily?

Ajita Shashidhar
January 21, 2014
A recent cabinet ruling on TV viewership measurement has kicked up a storm in the industry. The cabinet has decided that no single company or legal entity can have more than 10 per cent stake in a TV viewership measurement company.

Ajita Shashidhar
January 11, 2014
The recent Cabinet ruling to overhaul the viewership measurement system in India based on the TRAI recommendations could finally address woes of broadcasters.     

New Delhi, December 26, 2013
The Competition Commission of India (CCI), also the youngest regulator in the country, slapped penalties worth nearly Rs 2,000 crore on erring entities during 2013, with maximum of Rs 1,773 crore on state-run miner Coal India.

Ajita Shashidhar
November 1, 2013
ZEE is known to have coughed up Rs 50 crore to have acquired satellite rights of the highest revenue grosser of the year, 'Chennai Express'. The film that was aired last weekend took ZEE TV's weekend gross viewership in thousands to 1,68,942 from 53,765 the previous weekend.

Ajita Shashidhar
September 12, 2013
The new Mahabharat, to run over 128 episodes, is being touted as the country's most expensive TV series - Star has invested Rs 100 crore on the project and spent another Rs 20 crore on marketing the show.

Ajita Shashidhar
July 15, 2013
Advertisers have threatened to withdraw advertising contracts unless broadcasters revert to the weekly TAM reporting system.

Chaitanya Kalbag and Shamni Pande
June 20, 2013
Uday Shankar, CEO of Star India, spoke about the company's plans in sports broadcasting, his problems with TAM ratings and the mistakes that taught him valuable lessons during two extensive conversations with Chaitanya Kalbag and Shamni Pande.

Ajita Shashidhar
June 11, 2013
It was NDTV which first decided to severe ties with rating agency TAM Media Research last year. Now Multi Screen Media, which runs channels such as Sony Entertainment Television, SET Max, and Sab TV, has followed suit. Other big networks such as Viacom 18 and Star India are also expected to join the bandwagon.

Shamni Pande
May 2, 2013
The Advertising Agencies Association of India (AAAI), the apex body governing advertising in the country, is set to decide if all agencies should shift to a net billing system.

BT Online Bureau
Washington, January 26, 2013
A report from a website that monitors plane crashes around the world has ranked Air India as the third world's least safe airline after China Airlines and TAM Airlines.

Shamni Pande
September 4, 2012
Though digital communication accounts for a small pie of the overall advertising industry, it is growing at a scorching pace. And global acquisitions in this space are adding to its lure.

New Delhi, August 23, 2012
Amidst a raging controversy over TV channels' ratings, the News Broadcasters Association (NBA) has written to I&B Minister Ambika Soni seeking an independent audit of Television Audience Measurement (TAM) to know whether the agency's surveys accurately map the viewership.

Anusha Subramanian
Mumbai, August 23, 2012
The Indian broadcaster has dismissed WPP's claims, saying its \"statement contains a number of legal flaws\".

Anand J. and Dearton Thomas Hector
August 20, 2012
STAR is said to have pre-sold around 80 per cent of the show's ad spots even before it went on air. It earned sponsorship revenues of around Rs 5.3 crore per episode.

Manasi Mithel
August 25, 2012
Cooking shows are inspiring couch potatoes to enter the kitchen - and not just to fetch a snack but to actually cook.

Shamni Pande and Anusha Subramanian
August 14, 2012
NDTV's lawsuit against TAM Media Research's New York-basedparent companies Nielsen and Kantar Media Research has put the spotlight on TVaudience measurement system.

Anusha Subramanian
August 2, 2012
It is a problem that has festered between Television Audience Measurement ratings and television channels for more than a decade now. The billion-dollar suit filed by NDTV against TAM India is only its latest manifestation.

New York, August 2, 2012
NDTV accuses Nielsen of violating the Foreign Corrupt Practices Act by manipulating viewership data in favour of channels that are willing to provide bribes to its officials.

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