Business Today: Latest Business News, India economy News, Stock Markets, Sensex, Mutual Funds and Indian Tax
Search

Total 16 results found. Search for [ Television Audience Measurement ]

Results 1 to 16 of 16
PTI
Mumbai, March 25, 2019
This first of its kind integration of in-home and OOH TV viewing, will allow BARC India subscribers to understand the overall viewership garnered on TV and the combined impact of the two mediums


PTI
December 3, 2018



Ajita Shashidhar
December 18, 2015
Ever since BARC has started measuring viewership in rural markets, the once neglected FTA channels have now emerged as hero properties for most broadcast networks.


Sunny Sen
August 1, 2014
Over the last nine to ten months we have approached it in three different ways. First, we built our team. We have doubled our sales and marketing investment and hired strategically, says Kirthiga Reddy, Head of Facebook India.


Chaitanya Kalbag and Shamni Pande
June 20, 2013
Uday Shankar, CEO of Star India, spoke about the company's plans in sports broadcasting, his problems with TAM ratings and the mistakes that taught him valuable lessons during two extensive conversations with Chaitanya Kalbag and Shamni Pande.


PTI
New Delhi, August 23, 2012
Amidst a raging controversy over TV channels' ratings, the News Broadcasters Association (NBA) has written to I&B Minister Ambika Soni seeking an independent audit of Television Audience Measurement (TAM) to know whether the agency's surveys accurately map the viewership.


Anand J. and Dearton Thomas Hector
August 20, 2012
STAR is said to have pre-sold around 80 per cent of the show's ad spots even before it went on air. It earned sponsorship revenues of around Rs 5.3 crore per episode.


Shamni Pande and Anusha Subramanian
August 14, 2012
NDTV's lawsuit against TAM Media Research's New York-basedparent companies Nielsen and Kantar Media Research has put the spotlight on TVaudience measurement system.


Anusha Subramanian
August 2, 2012
It is a problem that has festered between Television Audience Measurement ratings and television channels for more than a decade now. The billion-dollar suit filed by NDTV against TAM India is only its latest manifestation.


PTI
New York, August 2, 2012
NDTV accuses Nielsen of violating the Foreign Corrupt Practices Act by manipulating viewership data in favour of channels that are willing to provide bribes to its officials.


Anusha Subramanian
Mumbai, March 15, 2012
After a long hiatus, a company with the same name (i.e. BARC) has been registered with the registrar of companies in which Indian Broadcasting Federation (IBF) will have 60 per cent stake in the new entity, while ISA and AAAI will equally hold the balance 40 per cent.


Associated Press
February 2, 2012
The stock offering could value it at as much as $100 billion. Facebook hopes to list its stock under the ticker symbol 'FB' on the NYSE or Nasdaq Stock Market.


Anusha Subramanian
January 30, 2012
After the online success of its first leg of the campaign - released on August 15, 2011 - Hero is now turning to a relatively new practice in the advertising world, called user-generated content. The two-wheeler maker called for youngsters to shoot videos on its AR Rahman brand jingle and stiched them together to make the new set of ads.


Anusha Subramanian and Anand J
December 8, 2011
With four mega successes in two years, Kareena Kapoor surges ahead of all other Bollywood performers.


Shamni Pande
July 6, 2010
SAB TV laughs its way to the ranks of the Top 5 Hindi GECs, getting close to flagship Sony.


Shamni Pande
June 27, 2009
Love them, or hate ’em—these are the most-watched ads on telly.


PAGES 1 OF 1