Royal Enfield is inching towards the end of its purple patch at a time rivals have lined up new launches to take it head on. Can its new bike, Meteor 350, herald the start of another bull run?

The Meteor follows Enfield's ambitious foray into bigger cruisers with the 650cc Interceptor twins in 2018. This one is primarily aimed at the domestic market where the 350cc segment forms the meat of the demand

The new Royal Enfield Meteor 350 is expected to be available in three variants - Fireball, Stellar and Supernova. All three variants would feature a Bluetooth-enabled GPS system

Workers at the manufacturing facility were on strike last month asking pay increment, right to organise unions and for job security.

Siddhartha Lal wants Bullet to do what no Indian auto brand has done before - Conquer the world

Eicher Motors, the parent of Royal Enfield has recently made a binding offer to acquire Italian superbike manufacturer Ducati for $1.8 billion to $2 billion.

The entry-level Royal Enfield motorcycles, with engine capacity of upto 350 cc, have seen a price cut of around Rs 2000.

Eicher Motors owns barely three per cent of India's motorcycles market. But the company almost completely dominates most segments it operates in.

In almost every way, Royal Enfield's balance sheet and bikes mirror Siddhartha Lal as a person and leader.

One reason why start-ups are hiring from IITs and IIMs is that many of these companies have been founded by alumni of these institutes.

Modernising Royal Enfield risked losing traditional fans without possibly gaining any new customers. The case study details how it met the challenge. Driving change when the chips are down is easy: there is no other option. In Royal Enfield's case the change worked for it. But can Siddhartha Lal and his team do the same when the going is good?