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Total 12 results found. Search for [ VML India ]

Results 1 to 12 of 12
Sonal Khetarpal
New Delhi, January 21, 2019
Quick access to information and speedy issue resolution are happening on brands' social media platforms.


Sonal Khetarpal
New Delhi, January 15, 2019
This trend is picking up as more and more customers use social media channels for redressal.


Devika Singh
New Delhi, August 6, 2018
Twitter in India has more to worry besides the bots purge.


Sonal Khetarpal
New Delhi, July 23, 2018
The EU's stringent data privacy rules are affecting digital marketers but provide an excellent opportunity to build trust.


Udit Bhambri
June 26, 2018
Recently we have seen the rise of personalised campaigns and content and the increase use of mobile devices and smartphones. With rising consumer engagement on the smaller screen, mobile is set to take a big piece of the digital pie for ad spends in 2018. 


Sonal Khetarpal
New Delhi, June 25, 2018
The new holy grail of marketing


Sonal Khetarpal
New Delhi, November 25, 2017
What ad transparency on social media means for brands.


Sonal Khetarpal
Delhi, August 9, 2017
Newer social networks that promise decentralised, open source platforms are catching up fast. Mastodon is being described as 'the perfect Twitter' with no place for trolling, abuse and ads.


by Sonal Khetarpal
Delhi, June 24, 2017
How companies can keep trolls in check.


Ajita Shashidhar
September 3, 2015
While a high-decibel television and print campaign, followed up by some quirky communication on digital platforms, can do wonders for mass brands, a similar course of action for a luxury brand can not only be limiting but also detrimental, say experts.


Shezray Husain, Feroz Khan and Waqas Mirza
Delhi, September 22, 2014
This case study looks at how the world's largest coffee retailer achieved this turnaround by aligning its operations with customer demands through social media.


Ajita Shashidhar
June 23, 2014
Until recently FMCG companies were considered slow in adopting digital media for advertising, but not any longer.


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