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Niraj Khalpada, Rajesh Lakhanpal, Luiz Moreira, Jitendra Singh and Yogesh Sontakke
August 23, 2012
Until the early 1990s, Brazil's Havaianas slippers were perceived as a poor man's product. In appearance, these slippers, made by Sao Paulo Alpargatas, are very similar to India's ubiquitous 'Hawai chappals'. A sharp drop in sales in 1993 forced the company to revamp the brand's image. Today, while it is still a product for the masses, Havaianas has come to be perceived as a premium brand as well.


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