Paytm stands to gain a great deal from this acquisition as it will have a larger pool of merchant partnerships.

Last month, Myntra shook the fashion e-commerce market by acquiring Jabong, but is this the last word or the beginning of a consolidation phase in Indian online retail space.

Welcome to the brave new world of local deals, where marketers are trying to drive people online to buy offline. Read on to know three key things that set this market apart.

The rare display of unity and support from Apple's sometime-rivals showed the breadth of Silicon Valley's opposition to the government's anti-encryption effort.

Its strategy goes against that of close rivals Flipkart and Snapdeal, which have mostly been associated with smaller investments in start-ups, a number of them being acqui-hires or team acquisitions.

Manish Chopra, CEO of Little speaks to Business Today at the launch of its O2O (offline to online) platform Little, and explains how it will intelligently capture users' preferences, besides having other differentiators.

For Myntra, a big advantage in the battle to get ahead is the way it can piggyback on Flipkart's logistics. Jabong has also been extremely active in bringing international brands to the India and forging exclusive partnerships.

With its focus on industrial products, online marketplace Tolexo is tapping into an opportunity few have noticed so far.

Ratan Tata, Sachin Bansal, Kunal Bahl and dozens of other successful businessmen and entrepreneurs are writing cheques for start ups. They are reshaping the entrepreneurial ecosystem.

The decision to buy Exclusively is no doubt a smart move for Snapdeal, which has built its marketplace bottom-up, strengthening category after category.

Mobile recharge and payment applications have become popular and it may just be the beginning.

Mukesh Bansal, CEO at fashion retailer Myntra.com, is eyeing the 'single largest fashion retailer' tag by 2015 and talks about what has worked well for his company so far. The firm also plans to differentiate through private labels, getting into the kids wear segment.

Indian Angel network did not disclose the amount of funding, which will be used to boost FabAlley's manufacturing and merchandising strengths.

KyaZoonga. Zovi. Yebhi. Jabong. Sounds like gobbledygook, right? Yet, believe it or not, Indian online shopping site names are not chosen arbitrarily. Electronic retailers, or e-tailers, give much thought to these seemingly meaningless names and try to select something that best reflects their image.

Unlike their predecessors, new online fashion start-ups arepromoting their own brands instead of offering discounts on others' brands.

The sector is expected to grow to almost Rs 1,20,000 crore by 2015, with better Internet connectivity and increasing number of people putting smartphones on all kinds of use including shopping, fuelling this growth.

Despite attracting growing number of visitors, online retailers suffer from low conversion rates. Three start-ups seek to remove the hurdles online buyers face.