Sales of gold picked up on Friday, with jewellery trade body India Bullion & Jewellers Association (IBJA) indicating a 35% rise in volume terms over the last year

Economic uncertainty across the globe has increased the appeal of the yellow metal among investors. This makes it a good store of value in the near future

Tanishq, India's leading jewellery brand from the Tata Group's Titan, is planning to reopen its 328 stores across the country in a phased manner and has announced to reopen first 50 stores from May 10

There are also retailers accepting advance payment with an assurance to deliver physical gold coins after lockdown

Buying gold this Akshaya Tritiya might not be the usual affair as the country undergoes a nationwide lockdown. If you are planning to buy gold this Akshaya Tritiya today, then you won't be able to head to a store and purchase the yellow metal. You can, however, buy gold online. Due to the economic instability, high inflation and market volatility, gold continues to remain an attractive asset and tends to do well during periods of financial volatility. Watch the video for more.Also Read: Fighting COVID-19 with facts not fear: How India can get back to work after coronavirus lockdown

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Akshaya Tritiya: Gold prices have shot up in the past few months as coronavirus pushes global economy towards a state of instability

The government, in consultation with the Reserve Bank of India, has launched the first among six tranches of sovereign scheduled for the financial year 2021

At the beginning of year it was Rs 32,905 per 10 grams. Prices rose to Rs 35,000 by mid-February. After slipping to Rs 32,000 by early May, prices have only been rising since then

Titan Company share price which stood at Rs 1,328 level on July 3 has lost 17% since then due to a flurry of downgrades, a dim June quarter for jewellery business and rise in import duty on gold from 10% to 12% in Union Budget 2019.

Titan Company's share price has been losing for the last four days and fallen 14.87% in the period. Titan Company share price opened at a loss of 6.15% at 1175 level compared to the previous close of 1252.65 on BSE.

The Council predicts Indian demand for gold at 750-850 tonnes 2019, against 760 tonnes in 2018. The June quarter is expected to see brisk business on the back of the traditional wedding season buying and the Akshaya Tritiya festival.

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The past many years had been bad for the sector as demonetisation and GST were big put-downers and this is the first Akshaya Tritiya since 2016 that is showing some visible volume uptick.

Investing in gold can be a sound financial decision if you keep a few important factors in mind. On the occasion of Akshay Tritiya when Indians flock to buy gold, here are a few benefits of the precious yellow metal.

Gold in physical form has always been an attractive buy for Indians throughout the year. Gold which is highly liquid can always be sold for cash and traded for goods. Another benefit of buying gold is that the metal can be mortgaged for loans.

Today is Akshaya Tritiya 2019:  check out discounts and cashback deals offered by some of the top jewelers in the country

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