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Total 12 results found. Search for [ big-time influencers ]

Results 1 to 12 of 12
Sonal Khetarpal
New Delhi, September 3, 2018
Precision-targeting through authentic voices has led to the rise of micro-influencers, but self-regulation is needed for success.


Udit Bhambri
June 26, 2018
Recently we have seen the rise of personalised campaigns and content and the increase use of mobile devices and smartphones. With rising consumer engagement on the smaller screen, mobile is set to take a big piece of the digital pie for ad spends in 2018. 


Goutam Das
New Delhi, April 30, 2018
A new breed of marketing and distribution companies is using tech to connect brands with villages.


Nevin John
New Delhi, October 30, 2017
Heavy debt fails to deter JSW Group from plans to take over sick assets, large expansions and foray into electric car and paint businesses.


BT Online
New Delhi, March 11, 2017
Modi wave seems to have swept the key state of Uttar Pradesh with the BJP and its allies past the 200-mark


By Rahul Munjal
Delhi, November 12, 2016
The book hails the countries of the Global Southern Belt as game changers that will challenge the Western worldview and reshape the world.


Devika Singh
June 1, 2016
Parminder Singh, Managing Director of Twitter India, South-East Asia, Middle East and North Africa, talks to BT's Devika Singh about the social networking site's growing focus on videos and monetisation in India.


By Gabriela Berner, Jade Chang, Marina Dunaeva,and Leonardo Scamazzo
Delhi, April 4, 2014
This case study looks at how Gillette innovated in India by tailoring advertising and inventing a new product development process to reflect local shaving habits.


www.businesstoday.in
September 12, 2012
While cuts and lines are still being discussed and debated, the colours seem to have been decided.


Anand Adhikari
December 6, 2011
Four and a half years ago, Panasonic's acquisition of electrical major Anchor was the biggest deal ever by a Japanese company in India. That was soon followed by dozens of Japanese companies entering India through friendly M&As. Daizo Ito, president at Panasonic India, talks to Business Today about the India journey so far.


E. Kumar Sharma
December 10, 2010
Some 400 million kids below the age of 15 are India's most conspicuous consumers, lapping up not just toys, gadgets, phones and clothes but also counselling parents on big ticket purchases.


Team BT
October 7, 2010
We listened to more people, increased the number of cities covered, asked more questions in this year's B-school survey.


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