Almost 55 per cent TikTok influencers said they will be active on Instagram; another 20 per cent said they will also focus more on YouTube

Most content creators stay active across social media platforms including TikTok, Instagram, YouTube and Facebook, among others.  They will also face monetary losses since brands have already started pausing their planned TikTok activities for now

With brands focussing on the platform and its audience, even users are looking at how to earn money from TikTok video app with the content they create

RIL has built a unique portfolio extremely valuable assets in the world's fastest growing economy, says Mukesh Ambani; each of our businesses is contributing to the transformation of India, adds Ambani

Why influencer marketing on social platforms is gaining traction in the country.

The online channel in the country is now witnessing a boom in speciality e-retailers in categories like beauty, personal care, healthcare, home furnishing etc.

According to the survey, the number of social messages needing a response from a brand has increased by 18 per cent over the past year.

When it comes to becoming a successful marketer, insatiable curiosity is an indispensible trait.

Its popular 'Ask Me Anything' interview format has seen biggies like Barack Obama and Bill Gates subject themselves to scrutiny from the Internet populace.

This case study looks at how the world's largest coffee retailer achieved this turnaround by aligning its operations with customer demands through social media.

Having burned its fingers in China, Amazon is carrying a torch for India. The battle for supremacy in online retail in India, set to be the world's second-largest Internet market by this summer, has barely begun, but it is already bitter.

Samsung Electronics Co is expected to spend around $14 billion - more than Iceland's GDP - on advertising and marketing this year, but it doesn't always get value for money.

Jai Rawat's start-up, ShopSocially, provides more effective ways of wooing customers through social networking sites

Unpretentious and vibrant Kareena Kapoor says she likes to endorse brands that suit her personality. The actor who has built her own reputation in Hindi cinema says she would not endorse alcohol brands and anything non-vegetarian.

Some 400 million kids below the age of 15 are India's most conspicuous consumers, lapping up not just toys, gadgets, phones and clothes but also counselling parents on big ticket purchases.