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Total 9 results found. Search for [ celebrity influencers ]

Results 1 to 9 of 9
Sonal Khetarpal
New Delhi, September 3, 2018
Precision-targeting through authentic voices has led to the rise of micro-influencers, but self-regulation is needed for success.


Sonal Khetarpal
New Delhi, June 25, 2018
The new holy grail of marketing


BusinessToday.in
New Delhi, January 9, 2018
The new Consumer Protection Bill 2018 is a step towards safeguarding consumers' interests, but experts feel the bill has several grey areas


Sonal Khetarpal
New Delhi, November 25, 2017
What ad transparency on social media means for brands.


by Sonal Khetarpal
Delhi, February 18, 2017
Why making a purchase based on online reviews is unwise.


by Devika Singh
Delhi, October 29, 2016
What (un)follows when brands turn annoying on social media.


Jay Kumar Hariharan
January 13, 2016
According to Robert Cialdini's book on influence, one key element stuck out on what brands and people can do to get people to open up and interact with them to begin with.


Ajita Shashidhar
September 3, 2015
While a high-decibel television and print campaign, followed up by some quirky communication on digital platforms, can do wonders for mass brands, a similar course of action for a luxury brand can not only be limiting but also detrimental, say experts.


Nimesh Shah & Sandhya Sadanand
December 20, 2011
Social media promises to be full of drama, triumphs and twists.


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