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Total 20 results found. Search for [ digital ad expenditure ]

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April 16, 2019
According to Google's Political Advertising Transparency Report, the total spend on its various digital segments surpassed over Rs 8.63 crore since February 19 this year

April 4, 2019

New Delhi, April 4, 2019
BJP emerged as the top advertiser with a total advertisement expense of Rs 1.21 crore, accounting for around 32 per cent of the total advertisement expenses on Google

April 4, 2019

Devika Singh
January 18, 2019
The main drivers of growth would be voice, vernacular and video, engaging mobile experiences based on augmented reality (AR) and virtual reality (VR) would drive the growth going ahead.

Ajita Shashidhar
New Delhi, June 25, 2018
Is digital advertising really effective?
New Delhi, January 31, 2018
Industry stakeholders as well as the common man are eagerly looking to Finance Minister Arun Jaitley to deliver a make-happy Budget with an eye on general elections next year.

By Ajita Shashidhar
Delhi, February 18, 2017
Digital advertising has started eating into the share of not just print but also television.

Ajita Shashidhar
February 14, 2017
The muted AdEx growth certainly doesn't come as a surprise as advertising expenditure took a massive hit towards the end of 2016 due to the demonetisation of the economy.

By Sonal Khetarpal and Manu Kaushik
Delhi, May 27, 2016
After two years of growing at a scorching pace, led by acquisitions, it seems things are not going well for AskMe. Recently, there were reports that the company has laid off 600 employees, reducing its workforce to 3,500. The company says this was part of its annual workforce rationalisation exercise.

Ajita Shashidhar
January 19, 2016
With the number of mobile connections over 1 bn and almost every mobile media platform having a minimum of 100 mn users, it is not surprising that digital is a must-have in every brand's budget.

By Admiral Arun Prakash (Retd)
Delhi, January 5, 2016
India might still be primarily Pakistan-and-China focused, but tomorrow's enemy may not necessarily be the proximate enemy. Admiral Arun Prakash, former Chief of Naval Staff and former Chairman, Chiefs of Staff Committee, outlines how to prepare for the new adversary.
March 12, 2015
IT companies look at it from the technology point of view when it comes to governance and the government looks at it from citizen centric point of view.

BT Online Bureau
New Delhi, February 28, 2015
Finance Minister Arun Jaitley on Saturday presented his maiden full-year Budget for the 2015-16 financial year in the Lok Sabha. Read the full text of his speech here:

Ajita Shashidhar
February 4, 2015
While the average number of advertisers for a cricket tournament is around 45, Star India, the official broadcaster of the ICC event, is hoping to double it this year.

Arunima Mishra
December 27, 2014
Digital advertising picked up pace in 2014 as companies sharpened their focus on catering to the growing community of online consumers.

Ajita Shashidhar
September 22, 2014
Why broadcasters are launching multiple Hindi general entertainment channels.

Ajita Shashidhar
June 23, 2014
Until recently FMCG companies were considered slow in adopting digital media for advertising, but not any longer.

Ajita Shashidhar
July 11, 2013
Over the past few years, many specialised boutiques agencies have not only mastered the art of digital advertising but have also quietly taken away business from large ad networks. Large advertising networks are now making hurried acquisitions to step up their digital skills.

Shamni Pande
September 18, 2008
The advertising industry has little to complain about as a host of marketers attempt to spend their way out of trouble.