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Total 27 results found. Search for [ digital ad expenditure ]

Results 1 to 21 of 27
Shyamala Venkatachalam
May 5, 2020
While marketing and promotional activity is not an immediate priority for advertisers struggling to re-build their own businesses, revenues will remain subdued through the middle of 2021

Rajeev Dubey
New Delhi, January 30, 2020
Relief is long overdue. In fact, it's inevitable. Middle class has borne the brunt of the plateauing of incomes in the past 4-5 years even as inflation has continued unabated

Team BT
New Delhi, January 7, 2020
Prescriptions from top experts in business, economics, politics and taxation

Ajita Shashidhar
New Delhi, August 8, 2019
Traditional broadcast business is increasingly becoming unviable. The trend is apparent going by the fact that the cable universe has seen a wipeout of over 15 per cent in the last few years.

New Delhi, June 13, 2019
The 2019 estimate is up from January's projection of 10.6 per cent growth in ad spend, and 10.8 per cent in 2018, the report said.

New Delhi, June 7, 2019
The overall expenditure in the General Election 2019 stands at Rs 60,000 crore, as per a report by Centre of Media Studies. Of this, 40 per cent was spent by individual candidates while parties spent around 35 per cent

April 16, 2019
According to Google's Political Advertising Transparency Report, the total spend on its various digital segments surpassed over Rs 8.63 crore since February 19 this year

April 4, 2019

New Delhi, April 4, 2019
BJP emerged as the top advertiser with a total advertisement expense of Rs 1.21 crore, accounting for around 32 per cent of the total advertisement expenses on Google

April 4, 2019

Devika Singh
New Delhi, April 3, 2019
The TechArc report said agencies often employ bots and fake accounts to inflate the impact of an advertising campaign and hike rates.

Devika Singh
January 18, 2019
The main drivers of growth would be voice, vernacular and video, engaging mobile experiences based on augmented reality (AR) and virtual reality (VR) would drive the growth going ahead.

Ajita Shashidhar
New Delhi, June 25, 2018
Is digital advertising really effective?
New Delhi, January 31, 2018
Industry stakeholders as well as the common man are eagerly looking to Finance Minister Arun Jaitley to deliver a make-happy Budget with an eye on general elections next year.

By Ajita Shashidhar
Delhi, February 18, 2017
Digital advertising has started eating into the share of not just print but also television.

Ajita Shashidhar
February 14, 2017
The muted AdEx growth certainly doesn't come as a surprise as advertising expenditure took a massive hit towards the end of 2016 due to the demonetisation of the economy.

By Sonal Khetarpal and Manu Kaushik
Delhi, May 27, 2016
After two years of growing at a scorching pace, led by acquisitions, it seems things are not going well for AskMe. Recently, there were reports that the company has laid off 600 employees, reducing its workforce to 3,500. The company says this was part of its annual workforce rationalisation exercise.

Ajita Shashidhar
January 19, 2016
With the number of mobile connections over 1 bn and almost every mobile media platform having a minimum of 100 mn users, it is not surprising that digital is a must-have in every brand's budget.

By Admiral Arun Prakash (Retd)
Delhi, January 5, 2016
India might still be primarily Pakistan-and-China focused, but tomorrow's enemy may not necessarily be the proximate enemy. Admiral Arun Prakash, former Chief of Naval Staff and former Chairman, Chiefs of Staff Committee, outlines how to prepare for the new adversary.
March 12, 2015
IT companies look at it from the technology point of view when it comes to governance and the government looks at it from citizen centric point of view.

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