After the online success of its first leg of the campaign - released on August 15, 2011 - Hero is now turning to a relatively new practice in the advertising world, called user-generated content. The two-wheeler maker called for youngsters to shoot videos on its AR Rahman brand jingle and stiched them together to make the new set of ads.

Aneesh Chopra, President Barack Obama's first IT czar and the highest ranking Indian-American in the White House, steps down after three years of groundbreaking wor.

In an interview with Josey Puliyenthuruthel and Goutam Das in his wood-and-glass office at the Wipro headquarters in Bangalore, Premji talks about the fightback, how his company needs to make incremental changes next, how he sees Wipro in the future, and the role of his son Rishad.

The cynics may not realise it, but the tide is turning against corruption.

This sunshine industry has failed on many fronts and needs to do better.

Social media promises to be full of drama, triumphs and twists.

The Indian economy's relentless thrust to move up the global pecking order is throwing up new and exciting career opportunities.

View video is poised to change a lot of things that we do with audio or text at the moment. new technologies for creating, transmitting and storing video will lead to a culture that is based on live pictures.

New business models take root - and some flourish - as more and more companies seek to tap into the demand among the unwealthy millions.

Kids may not understand the need for insurance, but financial services firms sure know how to get a share of their mind.

What will the mobile device of tomorrow look like? Actually, no one really knows.

Entertainment is one of the fastest growing industries, churning out new career opportunities and ventures every year.

After honing his entrepreneurial skills at MNCs and free of regimented concepts, Ramesh Vangal set up the Katra Group, which is worth $500 million today.

After honing his entrepreneurial skills at MNCs and free of regimented concepts, Ramesh Vangal set up the Katra Group, which is worth $500 million today.

Founded on the rubbles of dotcom bust, i2k2 had a slow and turbulent route to success. It now seems poised to break into the big league.

Strong business relationships helped this techie build three successful software start-ups in just 12 years.

Nokia India can ill-afford to bask in the glory of being the biggest foreign-owned company in the country. Key to its lasting success is how it helps its parent make an ambitious transition into services.

\"Multi-family offices\" are busy grabbing clients as super-rich families depart from private and priority banking to get a more personalised (and hassle-free) way to grow and protect wealth.

Finance Minister Pranab Mukherjee, presenting Union Budget 2009-10, risks it all in his gamble for growth. He does have a few aces up his sleeve, but they may not be enough. Puja Mehra tells us more.Pranab fails to package See special coverage

The new kid on the trading block that’s set to launch an equity and derivates platform is from Financial Technologies, which currently has in its stable India’s largest commodity futures exchange, the Multi-Commodity Exchange. It is giving competition to NSE, which is gearing up to deal with the commodities bourse major. Rachna M. Koppikar reports.