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By E. Kumar Sharma
September 24, 2007
The excitement and glamour of advertising is luring professionals from the unlikeliest of fields. Dumping their “safe” jobs and (often) better remunerations, doctors, IT consultants, hospitality industry professionals and rural marketers are all heading to the organised chaos of advertising.


By Pallavi Srivastava
September 21, 2007
The online travel industry is on song. According to PhoCusWright, a Connecticutheadquartered travel, tourism and hospitality research firm (with an India office), the sector grew at 126 per cent from a base of $295 million in 2005 to $796 in 2006. In 2007, it is expected to record a 66 per cent growth to $1.3 billion.


By Anusha Subramanian
September 11, 2007
The big us studios are partnering local film producers.


By Amit Mukherjee
September 10, 2007
Japanese Prime Minister Shinzo Abe recently visited India with a delegation of 200 CEOs. On his agenda were plans to develop the $90-billion Delhi-Mumbai Industrial Corridor. Will this result in a torrent of Japanese FDI in India?


By Rahul Sachitanand
September 10, 2007
Twenty-three years after re-inventing the Indian watch market, Titan Industries wants to morph into a retailer selling everything from jewellery to prescription eyeglasses. It's also expanding its global footprint and banking on its new ventures to help slow declining margins.


By Anusha Subramanian
August 31, 2007
Movie rentals could be worth Rs 2,000 crore by 2010.


By Rahul Sachitanand
August 31, 2007
No-poaching pacts will have mixed results in a fast market


By Kapil Bajaj
August 31, 2007
They grow fast and often provide multi-bagger returns for investors. Here's how to profit from them.


By Kushan Mitra
August 30, 2007
How software giant Microsoft and a few others are working to make computing affordable and relevant to India's poor.


By Venkatesha Babu
August 30, 2007
With foreign vendors striking big-ticket domestic deals, will their Indian rivals start paying attention to the home market?


By Kushan Mitra & T.V. Mahalingam
August 29, 2007
With low-cost carriers becoming part of full-service airlines, there’s hope that the industry will soar into the profit zone. But too many things can still go wrong.


Anand Adhikari
August 29, 2007
Few marketers can afford to ignore the non-metros, but there are those who are seeing the virtues of starting with the small towns. The big cities can wait.


By Anand Adhikari
August 29, 2007
Private banking has a lot to offer, if you have the moolah that is.


By Deepti Khanna Bose
August 29, 2007
Advertising for the chewing gum may have bagged numerous awards, but the country's agencies-despite robust growth in recent times - would appear to have little reason to smile.


By Krishna Gopalan
August 29, 2007
Southern superstar Rajinikanth's latest flick Sivaji: The Boss promises to be the biggest blockbuster ever, with projected box office takings of Rs 350 crore in India and abroad. What makes the ageing star a global phenomenon?


By E. Kumar Sharma
August 29, 2007
A McKinsey report projects $20 bn in revenues by 2015.


By Rahul Sachitanand
August 17, 2007
While the data security vs workplace privacy debate rages on, bt tells you how to safeguard your interest when you sign on the dotted line.


By T.V. Mahalingam
August 16, 2007
The IT boom has turned Bangalore, Hyderabad, Pune and Gurgaon into cities of opportunities. But on the flip side, it has turned these cities into urban nightmares.


By Anusha Subramanian
August 9, 2007
Today, Indian animation studios are increasingly realising the need to create their own IPS. The Indian animation industry has proved its mettle in the global markets.


By Pallavi Srivastava
July 16, 2007
An alarming number of young BPO workers are sinking into a world of crime, drugs, and promiscuity. It's an unprecedented workplace phenomenon that's testing their employers. Here we take a look at what actually goes on in the lifes of those working in BPOs.


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