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Total 43 results found. Search for [ experiential marketing ]

Results 1 to 21 of 43
Dr M Muneer
December 6, 2018
The customers want more than the obvious product or service being offere. They want an enjoyable and rewarding experience throughout the consumption chain - from search to purchase and after sales service.


PTI
December 5, 2018



PTI
November 15, 2018



Ajita Shashidhar
October 15, 2018
However, as the ecommerce companies have established themselves as discount shopping destinations during festivals, the shopping malls once known for their festival discounts are now changing their positioning.


Peshwa Acharya,BT Guest Columnist
New Delhi, October 1, 2018
Companies need to build and grow their corporate culture in sync with the values they project.


PTI
May 27, 2018



E Kumar Sharma
New Delhi, May 4, 2018
Arnoud De Meyer was speaking in Hyderabad on May 3 at the Indian School of Business on the dialogue on 'changing role of management education - perspectives from East and West' as part of the 'Singapore India Business Dialogue 2018' that was focused on 'managing disruptions in the age of technology'.


Sonal Khetarpal
Delhi, October 9, 2017
Learning has soared to new heights across top B-schools, embracing a world view that is holistic.


Samita Bhatia
New Delhi, September 21, 2017
This daunting task requires money but makes more money in return.


Dr. Rakhi Thakur
New Delhi, August 10, 2017
With changing lifestyles of people, rules of marketing are fast changing. Customers are no more passive receivers of brand communication and purchase decisions made at the beginning of shopping journey are often changed at the point of sale.


BT MDRA Survey
Delhi, November 12, 2016
The key pillars of the survey (objective data 100%)


By E Kumar Sharma
Delhi, November 17, 2016
The 2016 edition of the BT-MDRA Best B-schools survey comes in the backdrop of renewed faith in traditional sectors such as consulting, FMCG, marketing and manufacturing, and offers deep insights.


K.V.Sridhar
September 22, 2016
This is an engaging book about how advertising has been a reflection of changing times and the evolving societal outlook. By K.V. Sridhar


By Ajita Shashidhar
NA, September 3, 2016
From aloe vera-treated apparel to anti-microbial bedsheets, wellness moves beyond food and beauty.


by Rajeev Dubey
Delhi, March 26, 2016
Splitting his time between San Francisco (where he continues to live), Bangalore and the rest of the world, Sikka has given Infosys a new 2020 goal and introduced fundamental changes to the company's structure, its work culture and its performance.


By Venkatesha Babu, Manu Kaushik, Mahesh Nayak and Nevin John
Delhi, February 20, 2016
Companies that made it to the top 25 have been focusing on inclusive growth and nurturing future leaders.


Dr Srinivas K Reddy
November 6, 2015
Business schools in Singapore attract a diverse group of students from around the world. The MBA programmes often have 70-80 per cent international students in a cohort.


Team BT
November 10, 2015
The methodology tries to cover all key stakeholders, who know B-schools based on their experience.


Chitra Narayanan
August 28, 2015
In an otherwise sluggish market, weddings are one of the few growth drivers and probably the only recession-proof market in India.


Chitra Narayanan
August 26, 2015
Emerging out of the shadows of a slowdown, the luxury market is a bundle of contradictions today. We shine a torchlight on the way forward.


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