As the Godrej family couldn't achieve the scheduled revenue growth that they had planned, it might have forced them to pursue the growth aggressively. Especially, by bringing clarity on the share of profits, while developing the family's 1000 acre land at Vikhroli.

Terming it \"normal and private family discussions\", the Godrej Group says it has been working on a long-term strategic plan for several years

Adi Godrej's grandfather Pirojsha Godrej had bought 3,000 acres in Mumbai from the British during the Second World War for Rs 30 lakh. He subsequently bought about 400 acres more, taking the total to 3400 acres.

Jamshyd Godrej wants the land to be spared from over development, while Adi and Nadir Godrej want it to fully develop under Godrej Properties

Citing a government official, the daily added that the Godrej Group has sought a change in the project's alignment to free up nearly 3.5 hectares belonging to its infrastructure arm, Godrej Constructions, from the proposal.

Godrej Properties, the real estate arm of the Godrej Group, has done well in the markets of Gurgaon, Ahmedabad and Kolkata where it recently launched premium residential projects.

They say they touch more consumers than any other Indian company — and it's not just with soaps, locks and cupboards.

What emotion assailed you when you walked into the first home you owned? Most people would list one or more of joy, pride, fulfilment, security - and relief.

The Godrejs’ property business has the potential to propel the group—so far best known as a maker of soap—into the elite league of India’s most valued businesses.