Adidas India MD said that it is important to encourage girls to take up the sport and keep playing sport as they get older.

Gold was not the top prize awarded to winners of sporting events. In the 1896 Olympics, the winner of the games won a silver medal.

Starting at Rs 34,999, a product with latest Qualcomm Snapdragon 845 processor, 6GB RAM with 64GB storage, dual camera setup, posh design with a premium glass back, does not belong to any group.

The Ministry of Skill Development and Entrepreneurship (MSDE) disbursed reward money worth Rs 50 lakhs amongst winners and their respective trainers for their participation in WorldSkills International Competition.

Sportspersons have become a huge source of inspiration for movie directors who want to cash in on their popularity by telling the stories of their hard work, grit and determination on the silver screen.

Of course, there has been the usual breastbeating: a nation of India's size winning just two medals? Denmark, where I live, with a population of five million, won 15 medals, two of them gold.

The Rio Olympics gold medal contest in badminton women's singles between India's PV Sindhu and Spain's Carolina Marin attracted 17.2 million TV viewers.

SachinTendulkar, who was the Goodwill Ambassador of the Indian team at Rio Olympics, handed over the keys at a function held at the Gopichand Badminton Academy here.

\"I think she is still far away from complete transformation. I believe we have just seen glimpses of the what she is capable of. She has got potential and I was waiting for her to realise that. It might take time,\" Gopichand told reporters.

India, the world's second most populous nation, has the worst Olympic record in terms of medals per head. The country has bagged just 24 medals since it first sent a contingent to the Games in 1920.

PM Narendra Modi is seeking to make up for lost time as the first Indian prime minister to visit Australia after over a quarter of a century.

Sarita and Satya, along with their similar sounding names, also share the love for what they do and the competitive spirit to do better in what they love doing.

Self-improvement books are a yawn, but interesting stories redeem Prakash Iyer's The Habit of Winning.

The case study also highlights how often unorthodox approaches of non-sponsor brands managed to steal the show through innovative use of social media and public relation campaigns at the 2012 Games in London.

The controversy over the series of advertisements for Ford's 'Figo' passenger car by the ad agency JWT, is giving the entire advertising fraternity sleepless nights.

More and more sportspersons outside the world of cricket are getting corporate endorsements.

The London Olympics flagged off on July 27. The 17-day event will be a grand spectacle involving 26 sports, 10,500 athletes and millions of spectators.

The Olympics brand is the second biggest in the world, valued at $45 billion,according to a recent study.

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