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Total 15 results found. Search for [ influencer marketing ]

Results 1 to 15 of 15
PTI
October 18, 2018



Sonal Khetarpal
New Delhi, September 3, 2018
Precision-targeting through authentic voices has led to the rise of micro-influencers, but self-regulation is needed for success.


Devika Singh and Manisha Karki
New Delhi, August 20, 2018
Stories and status have become popular across Facebook platforms; will it be the social networking giant's next big money-churner?


Udit Bhambri
June 26, 2018
Recently we have seen the rise of personalised campaigns and content and the increase use of mobile devices and smartphones. With rising consumer engagement on the smaller screen, mobile is set to take a big piece of the digital pie for ad spends in 2018. 


Goutam Das
New Delhi, April 30, 2018
A new breed of marketing and distribution companies is using tech to connect brands with villages.


Manu Kaushik
New Delhi, March 21, 2018
The digital advancements in the travel space revolve around five areas - mobile, social media, big data, Artificial Intelligence and virtual/augmented reality, says the latest KPMG-FICCI report titled 'Expedition 3.0: Travel and Hospitality Gone Digital'.


Sonal Khetarpal
March 19, 2018
Working towards a cause makes a lasting brand impression.


PTI
February 2, 2018



Sonal Khetarpal
New Delhi, November 25, 2017
What ad transparency on social media means for brands.


Devika Singh
New Delhi, June 10, 2017
Indian brands are using Twitter for more than just customer service.


Devika Singh
New Delhi, May 27, 2017
Why more and more brands in India are leveraging Instagram.


by Sonal Khetarpal
Delhi, November 12, 2016
Brands are roping in influencers on social media to connect better with consumers.


by Devika Singh
Delhi, October 29, 2016
What (un)follows when brands turn annoying on social media.


Nandagopal Rajan
November 2, 2013
Social media, and all the likes and retweets that come with it, is very good for the ego. But is there any way to measure how much impact your 140 characters of sarcasm, or the Instagram of your last Italian meal, had on your peers? Yes indeed, there are many.


E. Kumar Sharma
December 10, 2010
Some 400 million kids below the age of 15 are India's most conspicuous consumers, lapping up not just toys, gadgets, phones and clothes but also counselling parents on big ticket purchases.


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