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Total 13 results found. Search for [ ipl ad campaign ]

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November 9, 2020
Unacademy IPL film: The latest ad -- that's a montage of some of IPL matches' memorable moments -- is also a guide on some of the basic concepts of math and the sciences

Ajita Shashidhar
August 21, 2020
It's not that traditional IPL spenders don't see merit in investing in IPL this year, but they continue to be sceptical despite consumer sentiment getting better by the day and demand picking up

July 18, 2019

Ajita Shashidhar
New Delhi, June 25, 2018
Is digital advertising really effective?

Ajita Shashidhar
New Delhi, April 5, 2018
While media professionals credit the salesteam for garnering Rs 1,600 crore advertising revenue, they also believe thatStar India is under terrible pressure and could have rationalised its ad ratesin a desperate move to fill its inventory.

Shamni Pande and Ajita Shashidhar
June 20, 2013
Star India's Uday Shankar, already top dog in general entertainment, wants to prove his mettle again in sports TV. The hardnosed drive into sports is expected to add fat revenues at Star India.

New Delhi, March 1, 2013
Food and beverages major PepsiCo on Friday said it has roped in India's U-19 Cricket World Cup winning team captain Unmukt Chand as its brand ambassador.

New Delhi, April 5, 2012
With IPL broadcaster SET MAX continuing to charge a premium on advertisements, the T20 league is becoming a game of a select big advertisers with others looking for alternate options elsewhere, according to marketers and media buyers.

Tanya Banon
New Delhi, March 1, 2012
Pepsi's new campaign \"Change The Game\" will now feature actor Ranbir Kapoor playing football rather than the usual suspects with the bat.

Basudha Das and Anusha Subramanian
April 19, 2011
Team India's successful World Cup campaign will see more money pouring into the game.

Anuradha Shukla
New Delhi, April 11, 2011
From TV makers to home appliance makers and other consumer durables are all ready to aggressively cash in on the cricket mania with new sales campaigns.

T.V. Mahalingam
March 10, 2011
Sponsorships of lesser-known teams in the ICC World Cup are going for a song, and Indian companies are cashing in.

Shamni Pande
September 18, 2008
The advertising industry has little to complain about as a host of marketers attempt to spend their way out of trouble.