Sony Pictures Networks (SPN) on Wednesday said advertisement revenue will be impacted if Lodha panel's recommendation on curtailing the number of commercial breaks during cricket matches is implemented.

The exit of Vijay Mallya has finally given Diageo true control over United Spirits, at a much higher cost than originally estimated.

Higher spending by telecom companies to promote their 4G services is expected to boost the advertising industry by 10-15 per cent in 2016, according to Deloitte India.

The Enforcement Directorate has slapped a notice in connection with the valuation of shares of the Bollywood superstar's co-owned IPL cricket team, Kolkata Knight Riders.

The empire, built over the past two-and-a-half decades, is now beginning to crumble. First, lack of support from lenders forced Maran to sell the struggling SpiceJet. At a personal level, the CBI is already probing Kalanithi Maran and his brother Dayanidhi Maran, in a number of cases.

The application-Jio Chat-has similar features as WhatsApp, including video, voice and messaging facilities. The additional effort is that it took a baby step in creating a space for content including entertainment and e-commerce.

National networks are aggressively putting in place regional strategies to consolidate their positions.

The major factor that contributed to the growth of digital media in 2014 was the lowering of 3G prices, said Jehil Thakkar.

While the average number of advertisers for a cricket tournament is around 45, Star India, the official broadcaster of the ICC event, is hoping to double it this year.

Multi Screen Media (MSM), which aired the FIFA World Cup finals on its Sony Six channel, says 65 million people in India watched matches up to the quarterfinal level.

Bangalore-based TenTenTen Digital Products, a digital marketing start-up has launched a video on-demand service called Tweeplay for Twitter which will help you watch replays of missed shots, almost in real-time.

In a day of swift action, the Rajasthan Cricket Association declared Lalit Modi the winner in its elections on May 6. And the Board of Control for Cricket in India (BCCI) suspended the state body. Neither was a surprise.

IPL rode on the untold riches the board had recently struck, the limitless stadia and other facilities and having powerful people in its ranks.

The Chennai-headquartered Magzter founded by Girish Ramdas and Vijayakumar Radhakrishnan has come a long way, but the segment in which Magzter operates is still nascent. And Ramdas has an ambitious plan to grow much bigger.

Star India CEO Uday Shankar says the show was never meant to be a profitable property. \"We were defying the traditional definition of entertainment content … [and] prepared to take losses,\" he says.

Advertisers and broadcaster Star Sports made the most of the opportunity to cash in on the popularity of Tendulkar during his farewell series. Several advertisers booked multiple spots with Star Sports. This is unusual for a cricketing event other than the Indian Premier League.

The $5-billion Videocon Group is dipping into its oil and gas assets to tide over its debt. The group needs to hurry up and find other ways to financially support its new ventures - or get ready to sell more oil and gas assets, if the economy does not pick up.

United Spirits (USL) has reported a 18.50 per cent decline in net profit for the first quarter ended June 30, at Rs 118.13 crore, mainly on account of increase in raw material prices.

Ronnie Screwvala understands the magic as well as the reality of cinema. Today Disney UTV is king of the Bollywood box office. Its television business, though, has continued on the journey started five years ago without getting too far.

Uday Shankar, CEO of Star India, spoke about the company's plans in sports broadcasting, his problems with TAM ratings and the mistakes that taught him valuable lessons during two extensive conversations with Chaitanya Kalbag and Shamni Pande.