Star India's Uday Shankar, already top dog in general entertainment, wants to prove his mettle again in sports TV. The hardnosed drive into sports is expected to add fat revenues at Star India.

It was NDTV which first decided to severe ties with rating agency TAM Media Research last year. Now Multi Screen Media, which runs channels such as Sony Entertainment Television, SET Max, and Sab TV, has followed suit. Other big networks such as Viacom 18 and Star India are also expected to join the bandwagon.

Arch rival Coca-Cola India seems to have out-smarted PepsiCo in the IPL, by merely buying 10-second advertising spots during the tournament.

In the endorsement game, M.S. Dhoni, helped by his friend Arun Pandey, has gone where no other Indian sportsperson dared to tread. They created India's most valuable sports celebrity. Along the way, they also changed the rules of the endorsement game.

PepsiCo India will have to work hard to justify the high price it paid to sponsor the Indian Premier League tournament.

PepsiCo has bagged the title sponsorship rights of the Indian Premier League after making a bid of Rs 396.8 crore. The previous title sponsor, real estate company DLF Ltd, paid about half as much for the title rights in 2008.

People who made news in the last fortnight; featuring Deccan Chronicle's T. Venkattram Reddy, Dentsu Network's Tim Andree, Go Daddy India's Rajiv Sodhi and more.

Unlike their predecessors, new online fashion start-ups arepromoting their own brands instead of offering discounts on others' brands.

Just when it seems to be in decline, cricket manages to bounce back. One victory changes everything and all the bad memories are wiped clean.

With IPL broadcaster SET MAX continuing to charge a premium on advertisements, the T20 league is becoming a game of a select big advertisers with others looking for alternate options elsewhere, according to marketers and media buyers.

Come October 30 and the 5,137-metre Buddh International circuit in Greater Noida, near Delhi, will be on fire. Ninety-six Pirelli tyres will singe the tarmac at the 17th Formula One World Championships. It may be a good time for cricket's rivals to take the crease.

Market valuations of older IPL franchises are less than 30 per cent of the bids of the newer ones - Pune and Kochi - even taking future cash flows into account.

Team India's successful World Cup campaign will see more money pouring into the game.

Consumers will see numerous campaigns and product launches by many corporate giants during the 50-day tournament that kicked off in Chennai on Friday.

The government hopes to collect Rs 350 crore in taxes from the fourth edition of high voltage Indian Premier League Twenty20 cricket tournament beginning on Friday.

ven companies that make water heaters, voltage stabilisers and other electrical products are getting ready to splurge on advertisements to grab eyeballs during the IPL telecasts.

With viewership numbers breaking records during the epic semi-final showdown between India and Pakistan - advertisers are scrambling to find a place in what promises to be one of the biggest television events in recent Indian history.

At 38, he is not given to mincing words. James Murdoch, Chairman and CEO, Europe and Asia, of the $32.8-billion News Corporation, openly criticised the foreign direct investment norms in India that cap the entry of global players in the news and digital broadcasting space. In an interview with Shamni Pande he opens up on the group's plans for India.

Times Internet and Nimbus Communication said they are looking for global partners across media platforms to sublicense IPL rights that they have bagged from the BCCI.

Starring: Anil Moolchandani, Tanya Goyal, M. Damodaran, Dr Sabahat Azim, U.K. Sinha, Paul Kerr, Amit Sood