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Total 109 results found. Search for [ ipl advertising ]

Results 60 to 80 of 109
Shamni Pande and Ajita Shashidhar
June 20, 2013
Star India's Uday Shankar, already top dog in general entertainment, wants to prove his mettle again in sports TV. The hardnosed drive into sports is expected to add fat revenues at Star India.


Ajita Shashidhar
June 11, 2013
It was NDTV which first decided to severe ties with rating agency TAM Media Research last year. Now Multi Screen Media, which runs channels such as Sony Entertainment Television, SET Max, and Sab TV, has followed suit. Other big networks such as Viacom 18 and Star India are also expected to join the bandwagon.


Ajita Shashidhar
June 3, 2013
Arch rival Coca-Cola India seems to have out-smarted PepsiCo in the IPL, by merely buying 10-second advertising spots during the tournament.


Suveen K. Sinha
March 26, 2013
In the endorsement game, M.S. Dhoni, helped by his friend Arun Pandey, has gone where no other Indian sportsperson dared to tread. They created India's most valuable sports celebrity. Along the way, they also changed the rules of the endorsement game.


Dearton Thomas Hector
December 5, 2012
PepsiCo India will have to work hard to justify the high price it paid to sponsor the Indian Premier League tournament.


Dearton Thomas Hector
November 22, 2012
PepsiCo has bagged the title sponsorship rights of the Indian Premier League after making a bid of Rs 396.8 crore. The previous title sponsor, real estate company DLF Ltd, paid about half as much for the title rights in 2008.


www.businesstoday.in
August 14, 2012
People who made news in the last fortnight; featuring Deccan Chronicle's T. Venkattram Reddy, Dentsu Network's Tim Andree, Go Daddy India's Rajiv Sodhi and more.


Taslima Khan
August 7, 2012
Unlike their predecessors, new online fashion start-ups arepromoting their own brands instead of offering discounts on others' brands.


Shamni Pande
April 14, 2012
Just when it seems to be in decline, cricket manages to bounce back. One victory changes everything and all the bad memories are wiped clean.


PTI
New Delhi, April 5, 2012
With IPL broadcaster SET MAX continuing to charge a premium on advertisements, the T20 league is becoming a game of a select big advertisers with others looking for alternate options elsewhere, according to marketers and media buyers.


Dearton Thomas Hector
October 19, 2011
Come October 30 and the 5,137-metre Buddh International circuit in Greater Noida, near Delhi, will be on fire. Ninety-six Pirelli tyres will singe the tarmac at the 17th Formula One World Championships. It may be a good time for cricket's rivals to take the crease.


B.S. Srinivasalu Reddy
Mumbai, May 9, 2011
Market valuations of older IPL franchises are less than 30 per cent of the bids of the newer ones - Pune and Kochi - even taking future cash flows into account.


Basudha Das and Anusha Subramanian
April 19, 2011
Team India's successful World Cup campaign will see more money pouring into the game.


Nishi Rath
Mumbai, April 9, 2011
Consumers will see numerous campaigns and product launches by many corporate giants during the 50-day tournament that kicked off in Chennai on Friday.


PTI
New Delhi, April 7, 2011
The government hopes to collect Rs 350 crore in taxes from the fourth edition of high voltage Indian Premier League Twenty20 cricket tournament beginning on Friday.


PTI
New Delhi, April 5, 2011
ven companies that make water heaters, voltage stabilisers and other electrical products are getting ready to splurge on advertisements to grab eyeballs during the IPL telecasts.


Nishi Rath
Mumbai, April 2, 2011
With viewership numbers breaking records during the epic semi-final showdown between India and Pakistan - advertisers are scrambling to find a place in what promises to be one of the biggest television events in recent Indian history.


Shamni Pande
March 30, 2011
At 38, he is not given to mincing words. James Murdoch, Chairman and CEO, Europe and Asia, of the $32.8-billion News Corporation, openly criticised the foreign direct investment norms in India that cap the entry of global players in the news and digital broadcasting space. In an interview with Shamni Pande he opens up on the group's plans for India.


PTI
New Delhi, March 22, 2011
Times Internet and Nimbus Communication said they are looking for global partners across media platforms to sublicense IPL rights that they have bagged from the BCCI.


www.businesstoday.in
March 3, 2011
Starring: Anil Moolchandani, Tanya Goyal, M. Damodaran, Dr Sabahat Azim, U.K. Sinha, Paul Kerr, Amit Sood


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